Hi! This is Laura Roeder. I’m here in Austin, Texas where I’ve been to the South by South West, Interactive Conference, where I had a panel on Monday and of course when people hear what they do, they often ask me questions. And the questions I have been getting a lot is; “Should I post on Twitter every time I have a new blog post?”

This question is actually, a bigger question which is; “Should I update people on Twitter about all this stuff I’m doing?” “Is it annoying or should I think, well if they want to go to my blog they can read my blog?” Here is the deal.

People follow you on twitter, friend you in Facebook, look at your website, all that kind of stuff, because they want to know about you. That’s why they are following. They want to know about you, they want to know about the kind of stuff you’re doing, they want to know what you’re up to; they want to know what you’re writing about in your blog. So the short answer is “yes”.

You should absolutely, be posting a Tweet every time you put a new blog entry, even if they are already subscribed by RSS. It’s a way you are actually making things easier for your readers. You’re not annoying them. Even if I have your blog, and your RSS subscription; I love your blog I want to know as soon as you have new entry so I can read it. Maybe I will click on it on Twitter. Maybe I will see it in RSS later, maybe I have so many RSS feeds that I’m going to missed it but I will see it a lot sooner when you Tweet about it.

Remember that when people follow you, that’s why they are following you. They want to know what you’re doing; they want to know about you and especially if you have a popular blog. Probably a lot of people came to your Twitter from your blog. So of course they are interested. Of course they are interested in your blog. Of course they want to know what you’re doing. So don’t be shy about telling people what’s going on. It’s not being pushy. It’s not forcing people to go to your blog. They are following you because they want to learn about you. So make that easy for them let people know what you are up to.

Hey! Laura Roeder here and as I’m gearing up for South West, I just wanted to give you a little bit of advice about how you can use social media and how you can use the web so that you aren’t approaching people cold in your offline connections.

So when you’re going into a conference, like South by South West, well there is going to be a lot of awesome people that you want to meet. I would just make a list, either on your head or on paper basically your wish list of everyone that you want to meet that is going to be at the conference. If it is on paper, you will probably like, show them your list when you meet them. I guess it kind of funny, my come across is a little weird.

Well, anyway, so you have a list of people. Instead of just approaching them totally cold when you see them at the conference; connect with them online first, so that they may have some idea who you are and this actually makes a huge difference when it comes time to say ‘hi’ to someone on the conference.

So, I just did this actually on twitter with Jonathan Fields. I don’t think he and I have… I don’t think we have ever emailed, we haven’t really spoken much. But he is someone I will definitely love to meet in person. He just wrote a Tweet like he is coming to South by South West. I wrote him a message back, I just said “Hey! I’m going; I’m looking forward to meeting you.” So now, when I do approach him and say “Hi!” I just have that little bit of connection that exists already. I can say “Hey, I don’t know if you remember. I sent you a message on Twitter, my name there is ‘lkr’. You know, he might know, you know, put two and two together and know who I am.

So the people that you want to connect with, send them a Tweet, write them an email. Send them a Facebook message, and people, this is something people get’s so nervous about. Sending someone new a message, like “What should I say?” It really doesn’t have to be much of anything. You can just say “Hey, I’m Laura. I just wanted to drop you a note. I’m going to be at South by South West and I’m looking forward to meeting you there.” And that can be it and then you just mention that to them when you meet them. And it would really differentiate you from just some random person that they have no contacts at all.

Because usually, when you’re sending someone a message, the odds are really good that they are going to check you out. They are going to look at your true profile, click on your website. Or if you website should be in your email signature, they’re going to look it up from there. So don’t even tell people, don’t say like, you know, don’t ask them to do anything, don’t even say “Look at my website”. It’s just there and they are probably going to see it. They probably are going to remember that they saw it. Remember who you are. It just creates much more of a connection with someone in person. It is sort of takes your, it sort of steps, skips over that first step in building your relationship.

So this week, you have a week before South West, make sure that your connection with all those people that you want to meet and then they are going to have some contacts for who you are, when you meet them in person.