Welcome! I’m Laura Roeder and you are on the Six Steps to Creating Fame for You and Your Business webinar. We are starting right at the dot at noon Pacific and I’m really, really excited that you are here with me because I haven’t really had a chance to present this information to a lot of people yet and it’s something that has been kind of stewing in my head for a long time and basically I want to tell you just a little bit of a back story before I start.

I know you might know me but there are a few new people on this webinar who don’t know me. When I started my business about 2 years ago, I did websites for small businesses but I always finding that they are asking me about marketing advice and social media advice. I have just always been involved in online communities since I was very young. Since I’m so young, I’ve been on internet since I was about the 6th grade. And during that time I’ve always built websites, built fan communities for bands that I like online back then it was web rings and guest books and stuff like that, if you remember that.

So the concept of creating online communities is not new. What’s cool is now we have some tools that we didn’t used to have that make it really, really easy to do. Here is my little Skype window, there that’s nice. And so basically I moved my business from doing web design to doing more consulting about social media and online marketing. And where I really had this big revelation for the creating fame system was through the work that I did with Brea Grant.

Brea Grant is an actress who plays Daphne, the speedster on this season of heroes, and basically I got Brea on the web. I told her I needed to create an online fan community to support her career so I showed her how to start a blog and what kind of contents she should put on the blog and how to get in Twitter and how to use all these great social media tools and the end result is that now she is truly a pioneer, and our actors using this types of tools to really further their career. And while I was working with her, I kind of started thinking, you know I think it’s seems obvious to a lot of us that you can use this type of things in Hollywood but it didn’t immediately occur to me that I might be able to use the exact same sort of concepts and strategies as well as the same tactical tools to make someone like an entrepreneur famous and because like many of us my initial thought was “Why would anyone be interested in me? Why would I have fans? I’m not famous, I’m not a celebrity.” but I kind of started using the same technique that I was using for Brea, for myself and for my own career and it worked.

That’s the short way to explain what happened, it worked, and it works from really, really well. And immediately I started seeing this huge result of things that I wanted for a long time. And immediately I started getting the kinds of speaking engagements that I wanted. I started hanging out with in connecting with some entrepreneurs that I admired from a far. And form some business partnerships with them.

My website now, I just get so many leads of people wanting to work with me through my website every single day. People that I haven’t talked to yet, and let me tell you that is awesome. It’s really awesome thing to have. It’s something that I wanted for a long time, but can’t really figure out what to do and so this is how I did it. So I want to share with you so that you can do it to.

So let’s get in to the PowerPoint now. So first I want to talk about the new model of fame versus the old model of fame. The old model was to wait for the mainstream process to discover you. If you ever tried this you know that it’s pretty difficult, it’s mostly a fluke and the process has the same few people that they like to go to over and over and over again. And if you’re not on that short list it’s basically a manner of shoomozing with the right people, really, using for the right people really, it’s the only way to get on the list. You can pay a publicist, lots of lots of money which may or may not be effective. Basically it’s a path filled with a lot of struggle and a lot of luck.

So I call the new model “discovering yourself” instead of waiting for other people to discover you because you create your own press, you create your own content, you create your own media attention. These are all totally possible to do using social media. I don’t even know if I need to tell you why being famous in your field is something that you want but in case I do. Positioning yourself as number 1 brings then tons of prospects from a lot of different angles.

Once you come up higher in search rankings and not just come up higher but you look better in search rankings especially if you are on industry where people are not on board with social media using just the most basic strategy is going to make you look incredible compared to all your competitors. I mean one your competitors might not even have a website but if they do have a website think of someone looking up you and someone looking up your competition. They look up your competition maybe they have a website, maybe it’s even like a really nice looking well designed website. And they look up you and you are not only having the website but you have videos of you showing your expertise. And you have a bunch of interview that you’ve been in. You have a bunch of articles that you’ve written. You have information maybe it is webinar, maybe it is pediask or whatever that you share. You have a community of people that are fans of yours and spreading the word about you.

It’s just no contest as far as who people want to buy from, who people want to hire. Positioning yourself as the expert on the web it just makes you the easy choice. I don’t even, it’s so obvious, I don’t even know how else to say it. You’re just going to be head and shoulders above everyone else and it’s not just for prospects. People who are considering you for book deals; people who are considering you for speaking engagements are also searching the web and seeing what comes up.

And it’s so easy to make yourself that good basically; to make you look really good using the web and using social media. And I also want to point out that self made fame can absolutely lead to media made fame. When the media has exhausted or short list of the same people that they go to over and over again and they need someone new, they ask around and but if no one knows anyone they are heading Google just like the rest of us. They don’t have some secret list that the rest of us don’t have.

I asked the other down Twitter for stories of people who have been approached totally cold by the mainstream media based on their website. And I got tons of responses. I don’t know maybe 40 responses, seriously a lot of them. And it was everything from real simple magazine and the major morning T.V shows and just the local paper, the local news. It’s really, really common for these media sources to Google and then once they see all the great stuff that comes up about you when they Google, you are going to be the one that they will call. So if you’re looking for media mainstream plus fame this is actually a good way to get that as well.