Social Media Marketing Made Easy | Facebook & Twitter for Business

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Hi, Amy Porterfield here, and I hope you’re having a great day. I wanted to talk today about something that I actually learned from Laura Roeder. And if you don’t know who Laura Roeder is, she’s a really great social media strategist. You can find her on the Web at lauraroeder.com, and she taught me something that I used and I just finished and I thought it would be helpful to you as well. And what that is, is she taught me how to schedule my content for my newsletter that I have coming out soon as well as my blogs.

So, what she said is get a six-month calendar. You can go to Google Calendar or there’s a great website for free calendars, calendarsthatwork.com. And you can go to this website and get like six months worth of individual monthly calendars, and schedule your content. And what I love about that is basically you pick all the subjects that you’re going to talk about and you do this in advance.

So let’s say you’re going to do your weekly newsletter every week. First, make sure that you can commit to every week because that can be really tough sometimes, but if you’re certain that yes, I can deliver my weekly newsletter to my list once a week, then map out all the content you’re going to deliver for each week.

Now, the great thing is once you schedule it, it really becomes real. If you don’t have it down on paper, if you don’t have it down on the schedule, then you can’t really make sure that it happens. So get out this monthly calendar, schedule your content, and then if something happens, you want to change around as you go, that’s totally fine or maybe you want to add something to it. But just get it down on the calendar. You can do this with your blog like I said or your newsletter, but just scheduling it and seeing it on paper. And then here’s the trick, you have to really stick to it, because the worst thing we can do is promise something to our potential clients or to our clients and not deliver, because it says a lot about us for doing that.

So you have to really make it happen. You have to stick to your calendar. However you map it out, make sure you stick to those dates and you plan ahead. So this is a tip that may seem so simple to most people, but a lot us don’t do it. So I went to the beach and I sat down and I scheduled my whole six-month of my newsletter coming out, and now I feel like, “Okay, I can start collecting data. I can get all the information I want. I’m ahead of the game and I don’t have to every week think, ‘Oh, my God, I have to get the newsletter. I better figure out what I’m going to do.’” And it just makes you really, really good at adding value. It gives you the upper hand over other people that kind of are – don’t really have it together.

So just one tip, I would suggest it, it really worked well for me and I wanted to give you that tip as well.

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Hey, this is is Laura Roeder. So I’m just finishing up a little vacation that I just took. I called it a techcation, because I was here at home, but I decided to take some time away from Twitter, from social media, and really limit my computer use. I’m going to check email once a day because usually I’m on the computer all day long. And I really wanted to break that addiction, to break that habit not be on the computer all day or when I am on the computer, be more productive.

It was a really interesting week. It was a really fun week, and I definitely learned some things about productivity. And I would consider myself someone whose productivity was pretty high to start with. I usually don’t have a huge problem like getting things done and getting myself motivated, but it can definitely be much better and definitely have a big room for improvement. And what I learned during my week away is that for me, the computer is the biggest time stack. I mean, for some people, it might be video games, or for some people, it might be TV. But for me, it’s really just browsing the Web, reading people’s blogs, things like that.

So I learned that when I’m not sure what to do next or what I should be doing, I need to close down the computer and I need to step away and decide what I’m going to do next even if it just takes me like 30 seconds to decide what I want to do with the rest of my day. Because what I was doing before is, you know, I would have my little to-do-list, do something on the list and then I think, “Which here on the list do I feel like doing next? Maybe I feel like going to the grocery store now. I don’t know.”

So, I would sit around and maybe check a blog or something like that or maybe get on Twitter, and, you know, an hour passes before I get anything done, because the computer, the Web really sucks me in.

So for me, whenever I’m not sure what I’m doing next, I need to physically step away from being on the computer and I imagine the odds are really good and that’s true for you as well. Now, it doesn’t mean that you can never read Twitter or you can never read blogs. All that stuff is actually an important part of my job and something that I’m going to continue to do just because I like to and I think it’s fun. But it’s all about being conscious of that time deciding I’m going to read blogs for half an hour now, I’m going to get on Twitter for 10 minutes now, being conscious of that instead of just sort of meandering in and out of productive and unproductive work all day.

So if you find that you’re addicted to Twitter or you’re addicted to email or whatever it is, I really recommend that you take a step back. And it doesn’t – you know, for me, I wasn’t going to just give up my work for a week, so I still checked email, I still got on the computer. I just cut the time way, way back. So it doesn’t have to be an all or nothing thing, and I really recommend that you give it a try.

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