Social Media Marketing Made Easy | Facebook & Twitter for Business

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Hi, this is Laura Roeder showing you exactly how to use a very cool site called SocialMention to automatically monitor what’s being said about you and your business and anything else you want to look up in social media. So this is a free way to automatically get a constantly updated feed of everything that’s being said about you online. You can do this for anything you want. You can put in your own name, your business name, your product names, your industry, or even your competition.

So the first thing you want to start with is your own name. So here’s my name in quotes. You want to put it in quotes to make sure it’s an exact match, and then there’s a few choices over here. You might want to search more like blogs, networks, bookmarks. You want to go ahead and choose “All” and hit “Search”. And once you do that, you’ll see this page come up with all the mentions about you on the Internet and all sorts of sources like Twitter and Blogher, Technorati, Google Blog, along with a lot of cool interesting stuffs along this side as well.

So now that you have your search, you want to be able to wait – have a wait to view this information without having to do the search every single day. And the way that you do that is an RSS feed. So once you grab the RSS feed, you can add it to a feed reader such as Google Reader or my favorite called Netvibes, and once you put it in your feed reader, you can just go to that page and it’ll be automatically updated. You can create a feed reader with as many of these as you want, so your name, your business name, and all the other things we talked about.

So after you go to SocialMention.com and enter your search terms and hit “Search” this results page, you want to click on this little button that says, “RSS Feed”. That will bring you to a page that looks like this with your RSS feed and all you do is copy and paste the URL of this page and put it into your feed reader.

So this, again, is Laura Roeder letting you know how to use SocialMention.com to come social media for mentions of you and your …

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Hi, this is Laura Roeder showing you exactly how to add photos to your Facebook fan page. So, you need to be starting out by signing into Facebook and going to your fan page. Here is mine. The first thing you’re going to do is click on Photos. This is an application on your fan page so if you don’t see up here a little thing that says Photos, you might have to click this little button to see more. If there is nothing that says Photos, you’re going to need to add that application, which you do by going to edit page.

So, click on Photos, and I already have two photo albums created. If you don’t have a photo album created yet you’re going to need to go to Create Photo Album. All photos on Facebook have to be in an album, but since I already have one called Laura And Friends, I’m going to go ahead and click on that. And now I want to add more photos, so I click on the Add More Photos link. It gives me this little interface for selecting photos from my computer.

You can only add a photo from your hard drive so if you’ve found a picture on the Internet that of course you’re allowed to add, you want to save that to your hard drive first before you upload it. So, here is the one I want to add. I’m going to click this little check mark and then hit the Upload button, and it will pop up this little window telling you that it’s uploading your photo. Okay.

Now, you can see I have this new photo which is Me, Nathalie Lussier and Elizabeth Potts – Weinstein at Rich, Happy and Hot live. Explaining what that photo is, I’m going to save changes and I want to publish the photo. That’s it. Now, it’s there on my Facebook fan page. So, that was how you add a photo.

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Hi, this is Laura Roeder of getthedash.com. Today, I’m showing you what will probably be the shortest dash video ever and also one of the most powerful, one of the quickest, most powerful things you can do, and that is setting up a Google Alert for your name, for your field and maybe for your [0:00:21] [Inaudible] names.

So a Google Alert is an email that is sent to you with something you research up on Google matching any section. And not just on Google. I can see a few others sites as well. So, a Google Alert did every – I’m just going to [0:00:39] [Inaudible]. So you want to type in “laura roeder” [0:00:46] [Inaudible] and it’s a phrase. And here’s your choices. You can search news, blogs, Web, comprehensive, video, groups. Do comprehensive to start with. That means it covers all these things [0:00:58] [Inaudible] searches for it. Just one category. All that [0:01:03] [Inaudible] once-a-day. You can also choose once-a-week or as-it-happens that may get to be on that emails. And then just choose your @gmail Google account that you’ve signed into for delivery and hit “Create Alert” and you’re done. How fast is that? How fast and easy was that?

So this is so cool. So now, you have an automatic system forever for monitoring what’s been said about you on the Web, and when you ‘re ready, you can set this up about anything, I don’t know, having those names, you can put in some keywords for market, you can put in the name of a product that I can do then a research, what’s been said about that and [0:01:45] [Inaudible] thing. This is such a cool thing. So all you do is go to google.com/alerts and run your search around. That’s pretty much it, so easy.

Again, this is Laura Roeder, showing you how to use Google Alerts from getthedash.com.

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Hi, this is Laura Roeder of getthedash.com, showing you how to forward or redirect a domain name. Now, what’s great about forwarding domain names is that you can pay for just the domain name instead of hosting and have your own custom domain for blogs like Blogspot blogs or WordPress.com blogs. If you don’t want to make the investment for hosting for all your sites, you can still have that professional appearance by redirecting a domain name.

So this is going to work a little differently in all the different domain registrars, but you want to sign in to the website that you bought your domain from. This could be a hosting website or it could just be a domain registrar. The one I use is Dynadot. Now, in Dynadot, this info is under “Name Server Settings”. Here’s might be called something a little different. You’re looking for something called a redirect or a forward. So in this host, it’s under “Name Server Settings” and we’re going to go down to where it says “Dynadot Forwarding”.

Now, forwarding means that when someone types in whatever domain you bought, they’re going to be automatically directed to whatever website you put in here. So you just put the URL of the website you want to forward to. So if you have maybe a blog, it would be, you know, yourblog.blog or -.com, and you want to use a 301 Redirect. And then in this instance, you just hit “Forward Domain”.

So, again, you’re looking for, it could be name server settings, it could be domain forwarding, domain redirect. All you do is type in the website you want to forward it to, choose 301 …

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Hi, this is Laura Roeder of getthedash.com and today I’m showing you how to get an RSS feed of a search term on Twitter.

So Twitter is a great way to keep up with what people on the web are saying about you and your company, but you don’t need to search Twitter over and over again so here’s what you do. I’m on the Twitter homepage on twitter.com, signed into my account. So, if I want to see all the tweets for my own name I’m going to pen in Laura Roeder and hit search. Once twitter comes up with that search all you do is hit RSS feed for this query on the search page and once you click that link you’ll be taken to a page that has the feed url. You can just copy and paste this url from your toolbar right here. It might look – they do something special with feeds and safari so it might look a little different in your browser, but however it looks you just want to go here and copy and paste and then you can paste that feed url into Google Reader or whatever feed reader you read and then you automatically have an updated stream of what people are saying about you, your company, your competition or any search term that you like.

This has been Laura Roeder.