Social Media Marketing Made Easy | Facebook & Twitter for Business

Welcome! I’m Laura Roeder and you are on the Six Steps to Creating Fame for You and Your Business webinar. We are starting right at the dot at noon Pacific and I’m really, really excited that you are here with me because I haven’t really had a chance to present this information to a lot of people yet and it’s something that has been kind of stewing in my head for a long time and basically I want to tell you just a little bit of a back story before I start.

I know you might know me but there are a few new people on this webinar who don’t know me. When I started my business about 2 years ago, I did websites for small businesses but I always finding that they are asking me about marketing advice and social media advice. I have just always been involved in online communities since I was very young. Since I’m so young, I’ve been on internet since I was about the 6th grade. And during that time I’ve always built websites, built fan communities for bands that I like online back then it was web rings and guest books and stuff like that, if you remember that.

So the concept of creating online communities is not new. What’s cool is now we have some tools that we didn’t used to have that make it really, really easy to do. Here is my little Skype window, there that’s nice. And so basically I moved my business from doing web design to doing more consulting about social media and online marketing. And where I really had this big revelation for the creating fame system was through the work that I did with Brea Grant.

Brea Grant is an actress who plays Daphne, the speedster on this season of heroes, and basically I got Brea on the web. I told her I needed to create an online fan community to support her career so I showed her how to start a blog and what kind of contents she should put on the blog and how to get in Twitter and how to use all these great social media tools and the end result is that now she is truly a pioneer, and our actors using this types of tools to really further their career. And while I was working with her, I kind of started thinking, you know I think it’s seems obvious to a lot of us that you can use this type of things in Hollywood but it didn’t immediately occur to me that I might be able to use the exact same sort of concepts and strategies as well as the same tactical tools to make someone like an entrepreneur famous and because like many of us my initial thought was “Why would anyone be interested in me? Why would I have fans? I’m not famous, I’m not a celebrity.” but I kind of started using the same technique that I was using for Brea, for myself and for my own career and it worked.

That’s the short way to explain what happened, it worked, and it works from really, really well. And immediately I started seeing this huge result of things that I wanted for a long time. And immediately I started getting the kinds of speaking engagements that I wanted. I started hanging out with in connecting with some entrepreneurs that I admired from a far. And form some business partnerships with them.

My website now, I just get so many leads of people wanting to work with me through my website every single day. People that I haven’t talked to yet, and let me tell you that is awesome. It’s really awesome thing to have. It’s something that I wanted for a long time, but can’t really figure out what to do and so this is how I did it. So I want to share with you so that you can do it to.

So let’s get in to the PowerPoint now. So first I want to talk about the new model of fame versus the old model of fame. The old model was to wait for the mainstream process to discover you. If you ever tried this you know that it’s pretty difficult, it’s mostly a fluke and the process has the same few people that they like to go to over and over and over again. And if you’re not on that short list it’s basically a manner of shoomozing with the right people, really, using for the right people really, it’s the only way to get on the list. You can pay a publicist, lots of lots of money which may or may not be effective. Basically it’s a path filled with a lot of struggle and a lot of luck.

So I call the new model “discovering yourself” instead of waiting for other people to discover you because you create your own press, you create your own content, you create your own media attention. These are all totally possible to do using social media. I don’t even know if I need to tell you why being famous in your field is something that you want but in case I do. Positioning yourself as number 1 brings then tons of prospects from a lot of different angles.

Once you come up higher in search rankings and not just come up higher but you look better in search rankings especially if you are on industry where people are not on board with social media using just the most basic strategy is going to make you look incredible compared to all your competitors. I mean one your competitors might not even have a website but if they do have a website think of someone looking up you and someone looking up your competition. They look up your competition maybe they have a website, maybe it’s even like a really nice looking well designed website. And they look up you and you are not only having the website but you have videos of you showing your expertise. And you have a bunch of interview that you’ve been in. You have a bunch of articles that you’ve written. You have information maybe it is webinar, maybe it is pediask or whatever that you share. You have a community of people that are fans of yours and spreading the word about you.

It’s just no contest as far as who people want to buy from, who people want to hire. Positioning yourself as the expert on the web it just makes you the easy choice. I don’t even, it’s so obvious, I don’t even know how else to say it. You’re just going to be head and shoulders above everyone else and it’s not just for prospects. People who are considering you for book deals; people who are considering you for speaking engagements are also searching the web and seeing what comes up.

And it’s so easy to make yourself that good basically; to make you look really good using the web and using social media. And I also want to point out that self made fame can absolutely lead to media made fame. When the media has exhausted or short list of the same people that they go to over and over again and they need someone new, they ask around and but if no one knows anyone they are heading Google just like the rest of us. They don’t have some secret list that the rest of us don’t have.

I asked the other down Twitter for stories of people who have been approached totally cold by the mainstream media based on their website. And I got tons of responses. I don’t know maybe 40 responses, seriously a lot of them. And it was everything from real simple magazine and the major morning T.V shows and just the local paper, the local news. It’s really, really common for these media sources to Google and then once they see all the great stuff that comes up about you when they Google, you are going to be the one that they will call. So if you’re looking for media mainstream plus fame this is actually a good way to get that as well.

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Hey it’s Laura Roeder; here is what I want to tell you today. So I was just talking to a client on the phone and she told me I don’t know what to do because I use Facebook, but I really want to use Facebook for personal use to keep up with friends and things like that and she was like I really don’t want to use it for business. I really just like to use it for personal use. I’m like okay, good. Let’s move on, onto the next. Let’s talk about your blogs and the one, she’s like but don’t I have to use Facebook? And I am like you can use Facebook but you can keep your business and personal life separate, you can have your personal profile and have a fun page for your business but if you don’t want to use Facebook to market, then don’t use Facebook and especially for her we’ve been talking about her blog and her newsletter and she only had plenty of stuff on her plate to do and she said why not I feel much better that you gave me permission that I didn’t have to do that. So

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Hey! This is Laura Roeder, and this is a quick video response to a reader question. “Should I send a Facebook event invitation for my online event to everyone I know on Facebook?” Here is the answer, “No!” Now let me tell you why.

When you’re bothering people in general; there are two questions that you need to ask yourself. One is how invasive is this? And two is have they raised their hand to hear from me in some way?

So as for the first question; how invasive is this? Here is what I mean. When you invite someone to an event, most people will receive an email on their inbox with that event invitation, I know, I do. That is what most people have on their settings. Receiving an email is way more invasive than just seeing a message on the page if that makes sense, because it’s actively coming to my inbox.

As far as the second question, I can see you saying, ok but the person has agreed to be my friend on Facebook, but I’m friends with a lot of people that I have no interest in being a customer of their business. See what do I mean? They might be my friend. We might be able to collaborate in some way. I might be interested to create strategies with them as an entrepreneur. But if they sell horse’s that is something that I have no interest in, and will never have any interest in, then I don’t want to hear their sale pitches for buying a horse.

Maybe we’re going to talk about their marketing strategies for selling horses and trade ideas for that but I don’t really want to receive a junk from them about buying horses. So there is going to be a lot of people that you are friends with on Facebook that don’t have any interest in hearing from you from sales perspective. So as far as promoting online events on Facebook, one, I mean it’s definitely not something that is a must do; it is nice if you have a lot of people that say yes. I think that’s good for you. It shows people that are interested, other people are showing up, but I don’t think it’s something.

I would actually love to hear your opinion or your comments if you had a big success in promoting online events on Facebook. I haven’t seen it based on something that really makes or breaks online event for people. I do think they are very effective for offline events. I know that I have a lot of premium invitations and meet up and event planning and stuff, but I do via Facebook, I will check my Facebook calendar and see what kind of stuff I have signed up for, what’s coming up?

But as far as online events, you know teleseminars, webinars, and stuffs like that, not so much. It can be ok. But so if you want to invite your audience to your online event via Facebook, work through your form list and see who is interested. Maybe there are people that you know are on your email list for this topic or that you know that are always responsive to you about this topic.

If you want to invite those people, great; if there are some who are very targeted; if you are offering free content for florist and you have people that you know that are florists on your list it would make sense to invite them on Facebook event. But it would not make sense to invite me because I’m not a florist. And I have been on friending people lately that are sending me a ton of event invites that I have no interest in because its spam, that is what it is. So I say definitely think twice before you invite everyone to your online Facebook event, and as far as just blanketing the invitation such as everyone at your friends on Facebook, no. Don’t do it.

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Laura Roeder here. I have a technique I want to introduce to you today that no one else on the internet is teaching. I am the only one. Are you ready? When you do this, you are going to suck the money out of your customers. You are going to suck the money so hard; their homes are going to be foreclosed on. They will have no money left because it all went to you. Here’s what it is, the underground kitchen utensil method. What’s that? Bam! This is what it is. When you record the videos, you’ve got to get one of these. You’ve got to get your own. Don’t use the whisk, the whisk is mine. The whisk is my signature kitchen utensil. Get your own. Get a can opener or whatever. So when you record your videos, you’ve got to move it around. You’ve got to take one of this pictures like this and then once you have that picture, put it on your website, put on blog, you put it on your email newsletter. You put it everywhere. Once people know you, they know the utensil and they are cooking and they are doing their whisk and they are like oh we’ve got to spend some money, we’ve got to spend some money with Laura or they are opening their can and they are like oh I have got to spend some money. This will suck the money out of them. Signature kitchen utensil method, use it. Bam!

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Laura Roeder here with a quick update for you. So Twitter has recently change over here the, what used to be called the @replace tab and then change the functionality in a really important way. And I want to make sure that you understand. So this used to say @replies meaning only people who replied to you, but now it says @ and then it says your name. For me it says @lkr.

Now let’s click on it to see the difference. So when it was @replies, you would only see the messages that started with your name like these that start with @lkr. But it used to be that you would miss messages that had your name anywhere else; such as read Tweets or people putting your name in the middle of the message.

So now, when you click @lkr, @ your name on the side bar you can see all the messages that mention your name anywhere in there. I think it’s a great change, you no longer have to do a separate search for your name just clicking on that one side bar, and you will make sure you will not miss people say to you or about you.

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Hi Laura Roeder here. So when you need something done in your business, you have two options and only two options. One is to pay someone else to do it and two is to do it yourself which involves learning how to do it yourself if you don’t already know, that’s it. Those are the two options. Stop waiting for some magical other options to come along because I see a lot of people getting stuck forever hoping that there are some way out of these two options. I see this a lot happening with websites. People will tell me I really need to make a website for my business. I say okay why don’t you have a website and they will say I don’t have any money to hire anyone. I say okay well you will have to do it yourself and they are like but I don’t know how to do it myself and that’s just the end, that’s the end o f the conversation like this is your business. You’ve got to take this seriously. If you don’t have money to pay someone then you’ve got to learn how to do it yourself. You can just have it be the end of your road and you just give up.

You either figure out how to get the money or you figure how to do it and if I have been kind of negative, the good new is that you can figure out how to do absolutely anything that you need to do. The information is all out there for free on the internet and no one was born knowing how to do anything. If you need to figure out how to build a website, you need to figure out how to shoot a video, how to do your own book keeping, how to whatever. It’s all out there and if you can’t pay somebody else to do it, you’ve got to figure out how to do it and that’s awesome and you can and you will have learnt a new skill. So don’t just give up when you get to that fork in the road, the I don’t have any money, I don’t know how to do it. Go down on one or the other. Either get the money or figure out you can do it don’t get stuck there.

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Laura Roeder here. I want us today to talk about something that I became aware of this morning and I have been trying to make myself more aware of all the time which is silly arbitrary rules that we create for ourselves for no reason that can really hold us back from being successful and doing things that we want to do. So this morning it was about 10:00, I needed some fruit, I felt like having a meal and I thought you what I want like a lunch meal, like a sandwich or something. But then I thought no it’s 10:00. I have to eat breakfast. I can’t eat a sandwich. It was like whom do I think is like watching over me deciding, judging if I am eating the right food at the right time. There is no one. I can eat whatever food I want at any time that I want, it’s incredible. So I ate my lunch meal at 10:00, I was happy. It was a good decision. So that’s kind of a silly example but there are so many things that we are not even aware of that we limit our options based on these just totally useless rules that we’ve decided how to be the way things are.

So it can be the type of services that we offer, the way that we package those services, how much we charge for them, what our website looks like, what we call our business, what our business cards look like. there are so many things that we think wouldn’t that be kind of cool, I want to do that but no this is how, this is the way that it is done and I think most of the innovative companies and a lot of times successful companies got that way because they were able to forget about the way things are supposed to be and they did things in the way that they wanted to and that would serve their audience or customers instead. So there’s a lot of things that you might be limiting yourself with that are not even entering your awareness at all that’s why this is such a difficult habit to break. So start questioning when you do things like why am I writing this email this way, why am I structuring my business the way that I did. Is that the way that it has to be? Nothing is the way that it has to be. So just some food for thought. Oh no pun intended.

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