If people think you’re strange, they’re right

April 30, 2010

This is a guest post by Johnny B. Truant

I coined an axiom recently. Not many people get to coin axioms, so I’m pretty happy about it. Coining an axiom isn’t as glamorous as coining a phrase, but it does tend to get more long-term sociological respect.

I call my axiom “Johnny’s Rule,” and it’s this: If you’re the first person in your group to try a given thing, you’re going to look like a total idiot.

As axioms go, it’s not terribly sexy… but it’s dead on.

If you follow Laura, you’re trying to get your own thing going. You’re trying to start a side business, a replacement business, or to build your own social media empire. Maybe you even bought a product. Maybe you took one of Laura’s courses. Maybe you’ve had a bit of success. Maybe you’re even getting kind of excited.

And if you’re like most entrepreneurs, you’ve told someone about it and they’ve totally patronized you. Or they’ve suggested you not get your hopes up, and definitely that you shouldn’t quit your day job. Maybe you even made the mistake of saying you wanted to make money online — with “make money online” being the three dirtiest words you could say to most people — and had someone tell you that you were a sucker, that it’s all a big scam.

Well, remember Johnny’s Rule: If you’re the first person in your group to quit a job, you’re going to look like a total idiot to the people around you.

For that matter, if you’re the first person in your group to run off to New York to be an actor, to start a pet-sitting company, to homeschool your kids, or to attempt to build a new piece of software, people are going to think you’re a complete dope.

So you’re probably thinking: This really is one great, inspirational blog post, Johnny.

But look… remember what a “rule” is. Remember what an axiom is. It’s something that is always true. Always. Meaning that no matter what, if you’re the first, people are always going to think you’re stupid — regardless of the idea’s actual merit.

If your idea is terrible, you’re going to look like an idiot, yes.

But the same goes if your idea is the best idea ever. If what you’re doing will be of revolutionary benefit to you, or change the world, or save lives, or reinvent an industry, you’re going to look like a total idiot to the people in your group if you’re the first one to try it.

Bill Gates, trying to sell an intuitive operating system for an incomprehensible computer without having any great programming know-how? Idiot.

Steve Jobs, challenging the world Gates built? Taking on the PC world? Moron.

Thomas Edison, continuing to experiment with lightbulb filaments after failing nearly ten thousand times? What a total dumbass.

And the Wright Brothers, attempting flight? They were clearly out of their minds — and they knew it, because even after they had successfully flown, people kept telling them that building a flying machine wasn’t possible.

Look, I’ve got news for you: You’re not normal. You have weird ideas. You have a messed-up perception of what you’re “supposed to” do in this world, and how you’re “supposed to” live, and what it’s possible for a person to do. If you weren’t weird, you’d obey the rules. You’d stop doing such stupid things, and having such idiotic ideas.

But so-called “smart” ideas don’t change the world. They perpetuate the status quo. They reinforce the rules that they were born within. If you’re in a situation you don’t like, doing absolutely everything in the sanest, smartest way possible is a great way to guarantee that you stay there.

If people think you’re strange, they’re right. If people think you’re a little out of your mind, they’re right.

It takes unconventional decisions to create change in your life or in others’ lives. Stepping outside of boundaries and comfort zones is the only way to see anything different, and to create new results.

If you keep doing this entrepreneur thing, people are going to think you’re stupid, crazy, reckless, foolhardy, and naive.

And that’s cool. Because the willingness to be all of those things is what it’s going to take if you’re to ever succeed.

About the Author: Johnny B. Truant is one of the creators of Question the Rules: The nonconformist’s punk rock, DIY, nuts-and-bolts guide to creating the business and life you really want, starting with what you already have, which is available now, and stupidly cheap through tomorrow only – Saturday, May 1st


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:







Save Time on Social Media: Update All Your Profiles at Once with HootSuite.com

April 22, 2010
YouTube Preview Image

This video shows how to add your LinkedIn, Facebook Profile, Facebook Page, and Twitter accounts to HootSuite so that you can easily send (or even schedule) updates to all of your social networking profiles at once.

Read the Transcript ▼


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:







Free Webinar – How I Built a 6 Figure Business From Scratch in Less than One Year

April 6, 2010

OK folks, because YOU asked for it, I’m doing it again! Join me for a webinar sharing my full story of how I built a 6-figure business from scratch in 2009 using social media alone (with ZERO paid advertising.)

I’m going to tell you the truth about what it really takes to get to six figures quickly – and share the mistakes that I made so that you won’t do the same! Go behind the scenes and see REAL conversion and traffic numbers, straight from my analytics account. I’m sharing more detail than I’ve EVER seen anyone else reveal about their business.

“Laura gave her listeners an amazing, engaging pep talk filled with valuable information about Twitter, blogging, branding, relationships, how to change direction, how to be valuable, what to sell and how to sell it. I could’ve listened to her for hours…I walked away excited and energized, thinking “I can so do this!” just with what she shared so freely and openly, and my imagination was on overdrive brainstorming about several side-projects I’ve been mulling over. This isn’t your typical sales spiel, folks. Laura Roeder is the real deal. Check her out. If you have the kind of dreams she did, you have to hear her story for yourself.” -Michelle Quillin, for New England Multimedia

I’m also going to be closing out one of my most popular programs, and giving you a special deal on that. But I’m going to make you wait for the webinar to find out which one. ;)

If you heard all the buzz after the last time I shared this story or are like so many that emailed saying they missed it, this is for YOU!

This webinar is now over. Sign in below to get on the list for next time. You’ll also receive my free social media weekly action plan, The Dash.

First Name *
Last Name *
Email *


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:







See Laura on Fox News

Want to contribute to LauraRoeder.com?


If you’ve got an idea for a rockin’ guest post about running a small business, entrepreneurship, personal branding or online marketing, we want to hear from you! Just enter your details along with a short description of your proposed post and we’ll get back to you on whether it’s a fit.

Affiliate Policy

Products and services that I mention or link to on this blog may be products that I have a financial interest in promoting or have received some other non-financial compensation for.

Creating Fame, , and lauraroeder.com are trademarks of Roeder Studios, Inc.