Twitter Marketing For the Solopreneur

June 30, 2011
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Should your twitter handle be your name or your company’s name? Logo or your face for the picture? Should you speak as your company or yourself? And how exactly does one get clients from twitter anyway?

These questions are especially challenging for the one-man-show who is toeing the line between “business” and “personal”. That’s why I created this free webinar specifically for solopreneurs – one-person businesses without a marketing team on-call to enact a complicated twitter strategy!

In this free hour-long webinar you’ll learn the smartest twitter marketing strategies that work for the very small business with less than 20 minutes a day to spend on twitter.

After all, you’ve got a business to run (by yourself!)

If you didn’t make this webinar live, go ahead and sign up anyway for instant access to the replay.

 


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The Healthy, Hydrated Hustler: 5 Systems to Keep Yourself in Peak Form Without Even Thinking About It

June 27, 2011

Guest post by Heather Pierce

There are heaps of health and energy tips out there, but most of them seem like they were written by Captain Obvious: “drink plenty of water”, “get plenty of rest”, “eat right” and “exercise”. Gee, thanks.

As business owners it’s important to think like a professional athlete: we need keep our bodies in peak form so we have the energy to keep pushing ahead and the brain power to make quick decisions and keep our creativity flowing.

When it comes to keeping our bodies healthy, it’s not really the information that we’re lacking, it’s the implementation. Amidst the stress of running your business, endless to-do lists, crazy travel schedules, and your old stubborn habits, HOW do you make sure you’re drinking plenty of water? HOW do you make sure you eat right? HOW do you stay focused all day long?

Move over, Captain. Here are five systems that you can set up for yourself so that you’re taking care of your body on autopilot.

1) The Evil “Bite-Sized” Trick for Staying Hydrated and Well-Rested

You know it’s important to stay hydrated. Water helps keep you energized, helps you think clearly, speeds up your metabolism, and fights cravings.

So you start your day, maybe even have a glass in the morning, then you get swept up in sea of emails, client calls, meetings, and writing your next blog post. Next thing you know, it’s the end of the day and you feel foggy, tired, and think “Oh crap! I haven’t had any water all day.” Then you chug a whole bunch to make up for it.

You know what happens next? Your precious sleep is disrupted because you have to get up and go to the bathroom every 30 minutes from all that water you chugged. Quality sleep is just as important for your energy and focus, so let’s find a way to help you “front-load” your water intake at the beginning of the day.

Here’s what you do: fill a large pitcher with water and place it on your desk first thing in the morning. Next to it, place a small glass. The smaller, the better.

Why does this work? Because a large jug, glass, or bottle of water is overwhelming. Each time you drink out of a small glass, however, you feel like you’re halfway there, so you might as well just finish it.

We tend to have an easier time consuming things that are bite-sized: bite-sized content, bite-sized appetizers, fun-size candy, etc. When I was in college, my aunt used to send me back with to school a batch of giant brownies made from scratch. Being the health-conscious young lady that I was, I didn’t want to eat more than one or two, but I felt guilty tossing them in the trash. Hello they were made from scratch!

So instead, I made this sneaky, evil move: I cut them into super-small bite-sized pieces. Sure enough, my roommate polished them off in less than three days (sucker) and I could happily relay to my aunt that her brownies were irresistible.

So why not use this sneaky move for good rather than evil? A small glass of water is easier to finish. Before you know it, the whole pitcher will be gone and you will be one hydrated hustler.

2) Create “Triggers” to Send You into Mini-Meditations

No doubt stress is one of the biggest energy drains for everybody. There’s no faster way to fight stress than meditating, or conscious breathing. When you take deep breaths through your nose, you train your body to relax and you bring more oxygen into your blood – giving you an instant energy boost.

If it’s not part of your routine, it can feel impossible to do 20 minutes of meditating first thing in the morning or find a natural break in your day to hop into lotus pose on top of your desk for 20 minutes of “Om’s”. What’s more realistic is to break for several mini-meditations, or deep-breathing sessions throughout your day.

Only problem is, how do you remember to do it? Create a “trigger”. Find some kind of alert that sounds sporadically throughout your day. Depending on where you live, it could be your neighbor’s dog barking, the sound of a car horn, or even hearing a plane overhead. When you hear it, that’s your signal to stop and take five deep, slow breaths in and out through your nose. Extra bonus if you close your eyes.

I live near a train station, so I recently designated the train as my trigger. Each time I hear its horn (usually once or twice an hour), I instantly stop what I’m doing and take a deep breath without even thinking about it. It’s a great way to take something that could be disruptive and turn it into an invitation to relax and reboot.

3) The Checklist that Puts Healthy Habits on Autopilot

How do you want to feel every day in your business? Energized? At the top of your game? Like the great ideas just keep on flowing?

Then ask yourself, what helps you feel this way? What makes you feel energized? What helps you feel creative? Maybe it’s a walk outdoors, a shot of wheatgrass, a super-sweaty yoga class, reading an inspirational blog, or watching a hilarious video on Hulu. Whatever does it for you, make a list. Turn that list into a checklist, put it somewhere visible (over your desk, on your bathroom mirror, on your dashboard) and make sure you check off at least one of those energizing activities every day.

Checklists are a great way to build habits – you don’t have to rely on your memory or willpower to get it done. It’s right smack in front of you and checking it off becomes rewarding in and of itself. By putting these healthy activities into a checklist, you will begin to perform them on autopilot.

4) Make Your Environment Work for You

I’ll always remember this nugget of wisdom that Ms. Roeder herself shared when she was on stage at RHH Live last year: picture yourself as a pinball. Your environment is the pinball machine (or something like that) and everything you set up in your life are your “bumpers” – the things that you will continuously come up against.

So if your goal is to have superhuman energy and mental clarity, make sure your environment is set up with “healthy bumpers”. They could be your checklist, your pitcher of water on your desk, and of course your food. Plenty of fresh vegetables, high quality protein, whole grains, fruits, nuts, seeds, and healthy fats = good energy. Processed, greasy, and sugar-laden foods = mood swings, low energy, and foggy thinking.

Set Aside Time to Plan and Prep
Take the time to place energizing fuel right at your fingertips. Designate a couple of hours each week to shop for food and chop up veggies so they are ready to go. If you have a hankering for a snack, you’re more likely to skip the chips and go for bell peppers, carrots, or celery if their sliced up all nice and pretty for you.

It’s also a good idea to make yourself a homemade sauce or dressing to have on hand (the store-bought ones are usually full of crap). It’s an easy way to make even the most boring, basic “healthy food” taste good. Each week I make something like a honey mustard vinaigrette, the carrot-ginger miso dressing from Kris Carr’s Crazy Sexy Diet, or a pesto for dipping vegetables, drizzling on salads, or mixing with sauteed vegetables and whole grains. It saves you from trying to get creative each time you’re ready to eat.

Keep the Bad Stuff Out of Sight
If I lived in a fort made out of stacked Nutella jars, I would be SCREWED. Studies have shown that the closer and more visible a food is, the more likely you are to eat it. Self-control is draining, so do yourself a favor and keep the unhealthy stuff that you can’t resist out of the house. You need to save your energy for your business, not for resisting the jar of cheesy-poofs every time you pass them.

Stock Up on “Just in Case” Items
Stock your desk drawer, laptop bag, car, etc. with “just in case” items: small, high-energy snacks that will save you when hunger strikes. Good options are small packets of roasted nuts, or trail mixes with nuts and dried fruit, Lara bars, or fresh fruit. If you have these available you’ll be less likely to binge on the first thing you run into – usually a greasy or sugary snack.

So go ahead: stop right now and schedule exactly WHEN you’re going to shop, prep, and stock up on your fuel. If it’s not predetermined, you probably won’t do it.

5) Don’t Fight Nature

Have you noticed that there are certain times of the day when you are more focused, others when you are more creative, and others when you are more energized?

A few months ago a client of mine was frustrated by his lack of energy and lack of productivity. When I asked him when was the last time he felt focused, he said it was before he started having a series of mid-morning and lunch meetings.

He admitted that he has always done his best thinking and best work in the morning. So having to leave the office in the morning for these meetings was interfering with his creative mojo – by the time he got back, he was exhausted and had no focus to do anything useful. I suggested that he block out at least two days per week were he would not accept any morning meeting invitations. After setting that boundary, he got back into creative mode and felt great about what he accomplished for the day before leaving for any meetings.

Do you have a certain time of day that you get your best ideas? How about when you have the most power for a killer workout? Block it off. Schedule it. It’s your time and it’s imperative for your energy AND the growth of your business. Save your “foggy” time for errands, putzing around on Facebook, and necessary but not super-important tasks.

Set up these 5 systems and you’ll boost your energy and mental clarity without even thinking about it. They’ll help you make better decisions, be more productive, come up with more creative ideas, and achieve faster results. To your health and success! and success!

Heather PierceHeather Pierce is a speaker, blogger, and health coach who motivates and teaches driven entrepreneurs and professionals to eat for maximum energy and mental focus without depriving themselves. She also teaches seasonal cooking classes and will be hosting food and yoga retreats later this year. Learn more at www.heatherpierceinc.com.


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How to better connect while blog hopping

June 23, 2011

Commenting on a blog is a great way to make yourself part of a community, and to get noticed by that blog’s author and readers. And it is much easier to remember who you are when there’s the instant visual recognition of a photo AND it makes people feel like they know you better.

Have you ever read a blog (like this one [http://www.lauraroeder.com/category/blog/] perhaps?) and seen those nifty photos next to the comments? Have you ever thought to yourself – how did those people get their picture to show up? Do you have to be part of some secret internet club? Do they have to smile pretty every time they leave a comment while some hidden camera snaps a photo?

Those nifty blog comment photos are called gravatars and it is super easy to get your own!

To create your own gravatar (it stands for Globally Recognized Avatar – clever huh?) simply go to http://en.gravatar.com/site/signup and enter your email address. The site will walk you through the rest. Remember you’ll need a photo of yourself on your computer to upload as your picture.

Here are some tips for a great gravatar:

  • Make it a head shot. Full body shots make it hard for people to see who you are.
  • Use the same photo that you use for other social media outlets, like Twitter or Facebook, this further builds your brand and people will start to recognize you.
  • Don’t stress about it, be yourself, let YOU shine through.
  • Don’t use your company logo, people want to connect with people.

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Local SEO: Three Keys to Getting Your Business Found Online

June 20, 2011

Guest Post by Ethan Waldman

If you are a small business, I’m here to remind you why you care about your online presence: You want to be found by potential customers. Most small business owners get this.  What they don’t get, is what they have to do in order to make it a reality.  This is where they get lost and spend lots of money on a professional website, or even worse- hiring a search engine optimization “firm” get them found on Google.

Local Search

SEO can leave you feeling burnt out- there’s lots of technical jargon, sketchy service providers, and quasi-ethical tactics. Plus, you can’t help but feel like that you have to trick Google into listing your website first and then trick people into clicking on it.

In reality, this isn’t about tricks or deception. Lets say you run a store that sells yoga clothes in Portland, OR. Trying to come up number one in Google for “yoga clothes” could be a year long, cash intensive pursuit. However, the competition for your business in local search results is much much lower.   Coming up #1 for “Yoga Clothes Portland, OR”, is reasonable and achievable without all the confusing SEO stuff.

While you’d get more hits by ranking #1 for “yoga clothes”, someone who is in Portland and needs to buy yoga clothes, isn’t going to search for just “yoga clothes”.  They are going to search for “yoga clothes” plus their location.

How to Do It

One of the most important things Google looks for are other websites that point to your website.

Lucky for you, there are a lot of website that want to point to your website if you are a small business.  If you take the time to put yourself in the following three places, your business will be coming up in local search results before you know it.

Google Maps

Why

Google started integrating maps results into general search results a few years ago. Even if you don’t have a website, your business can start ranking in local search results.

How

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  • Enter your country and business phone number.  If it finds your business, click edit. If not, you can add it.

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  • Provide as much information as you can. You can even put in your hours, a photograph (recommended) and parking details. These are all things that help you stand out in search results.

Facebook Page

Why

Facebook pages rank really well, and really quickly. In fact, when I first started Cloud Coach, my Facebook page was ranking higher than my own home page for a couple of days.

How

  • Facebook has streamlined the process for creating a page. For a step-by step walk-through go here and click on ‘Step By Step”

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Yelp

Why

This extremely popular review site is especially important for brick and mortar businesses.  In fact, your business has probably already been reviewed on Yelp without you knowing it.

How

  • Head over to Yelp.com and search for your business.  It’s probably already listed. Did you find it?
  • If yes, click the link that allows you to ‘unlock’ the page. If your business isn’t already listed, go to https://biz.Yelp.com/ and sign up for a free biz account to create your page.

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In addition to being able to edit your website, hours and other details, Yelp even provides analytics and alerts so you can respond to reviews (positive and negative) and further interact with your customers.  This encourages ustomers to review you, which helps your local search results along.

Disclaimer

Doing these three things cannot and should not replace an overall SEO strategy for your business.  Luckily, you’ve found yourself on a website that offers excellent SEO resources. I for one am excited Laura Roeder’s upcoming webinar on SEO and think you should be too.

Getting potential customers to find your website is one piece of your online strategy. Once you have visitors stopping by, your focus should shift as you start to build a mailing list, write great content, and interact via social media. These are all things that will help you get what you ultimately want: More customers.

How have you gotten yourself found in Google? Share your experience and tips in the comments.

Ethan WaldmanEthan Waldman helps offline business owners create an online presence to get more customers. Right now, many people are using his free 4-day course, Pre-Sold & Hooked, to build a profitable and responsive email list for their businesses.


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Why Entrepreneurs Need to Brand Their Businesses

June 13, 2011

Guest post by Yvonne Bynoe

If you’re like many entrepreneurs, when someone asks you about your brand you immediately start describing your logo or your website. You spent a lot of money to have your logo and website professionally designed. They look fantastic. Unfortunately, they aren’t helping you to attract more clients and make more money. Here’s why.

Your logo and website are merely expressions of your brand.

As an entrepreneur, your brand reflects the unique identity of your business.  A successful brand is central to you creating a clear and compelling message about:

  1. who you serve
  2. why your product or service is a good choice for them and
  3. why they should believe you.

Your brand needs to be grounded in the truth of who you are.  Prospective clients aren’t interested in over-hyped claims.  Essentially all they want to know is, “do you understand my problem?” and “do you have a solution for it?” They also want proof that substantiates your promises.

Nearly every business has a brand.  Unfortunately, your default brand may not be how you want to be known.  In your market your reputation may be that you’re the “expensive dog groomer,” or the “the cheap graphic designer,” or worse, you’re “So and So’s wife who does catering.”

Creating a magnetic or Iconic Brand helps you to stand out in the marketplace on your own terms.  Branding allows you to highlight the uniqueness of your business and differentiate yourself from others in your field.

The way you transform your default brand into an Iconic Brand is by refocusing on the passion that created your business. You then must realign everything you do around it.

There’s a reason that you started your business in the first place.  You may have seen an unaddressed need in your market or perhaps you decided that you could serve clients better. A business with an Iconic Brand isn’t afraid to espouse its beliefs or its big purpose.
To rediscover the passion that created your business, ask yourself a few questions…

  • What people, places or things make you feel excited?
  • What are the activities that bring you joy?
  • What actions, circumstances or events make you angry?

Remember, we often create businesses that reflect our interests or respond to situations that have deeply affected us.

What makes you, your business, or your service special?

Many entrepreneurs employ the “me too” client attraction strategy, which is to copy successful businesses in their industry.  However if you’re imitating someone else, you’re not giving prospects a reason to hire you. Iconic Brands exploit (in a good way) their specialness.

Iconic Brands frequently buck the status quo. As an entrepreneur, you can create your Iconic Brand by zeroing in on a distinct aspect of your business. Perhaps your business’ philosophy, methodology or vision is different than other businesses in your market. Your Iconic Brand is based on you publicly owning and communicating your special talents, experience, or perspectives.

What impact do you want to have on your clients?

It’s the ego that controls people’s purse strings—their survival mechanism. So, your brand has to deal with how your business improves your clients’ lives or livelihoods. Your product or services has to fix a specific problem or help clients achieve a particular result. Even if your business is artsy or esoteric, you need to explain in plain, concrete language how working with you benefits your clients.  Do you save them money?  Do you help them make money? Are you going to save them time and aggravation?  Will you help them to become slimmer, healthier, or less stressed? Will they improve their love life by working with you?

If prospective clients aren’t certain how you can help them, they won’t hire you.

Crafting your brand boils down to: What do you want to be known for?

Your brand’s message is like a sound bite.  In a brief sentence it tells your ideal clients that your business has the perfect solution for their specific problem. To convert prospects into clients, you’ve got to emphasize your unique ability to understand their needs and to help them to overcome their obstacle.

Your brand is important to your success because in business as in life, “You never get a second chance to make a first impression.”

Yvonne BynoeYvonne Bynoe is the creator of Soulful Affluence.com. It’s called, “Where Women Entrepreneurs Create Inner + Outer Wealth.” She’s an inspirational speaker, the author of two books and the editor of the anthology, Who’s Your Mama? The Unsung Voices of Women and Mothers (foreword by Rebecca Walker). She’s a former commentator for National Public Radio (NPR) and her writings have appeared in the Washington Post, the Chicago Sun-Times and The Christian Science Monitor. She’s also appeared on CNN, MSNBC and Fox TV.


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Double Double Your Profits – with Laura Roeder & Cameron Herold

June 9, 2011

Cameron Herold has personally taught me the principles that allowed me to double my business from 2009 to 2010, and then again already just halfway through the year in 2011.

His new book, Double Double is my business bible, in fact my entire team is currently going through it chapter-by-chapter to put Cameron’s guidance in place.

I asked Cameron if I could get him on a live webinar to help you apply the “Double Double” principles to your one-person or very small businesses. He’s the one that taught me that a tiny business like mine could have a  “corporate culture”, and attract the best talent out there.

We discussed “painted pictures” and the other strategies that have made the biggest, fastest impact on doubling my business. Cameron charges top dollar to coach the top executives in the world, so this is a rare opportunity.

Grab a notebook and watch the video below for a packed hour of content!

Right click to download mp3
Also be sure to check out Cameron’s BackPocket COO Speaker Series DVDs!


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Simple Word Tweaks that Make Your Company Sound Amazing

June 6, 2011

Guest post by Rishi Shah

“Sandwich Artists”

How you describe your product, business, and employees is how customers will treat you. For example Subway calls their employees “Sandwich Artists”. The word “Artist” significantly changes my perception of the sandwich I am receiving… I no longer feel that I’m eating something that has been re-heated. It is sandwich that has been perfectly crafted for me.

Genius Bar

Apple’s “Genius” Bar

Apple is another company that does a great job. In every Apple store there is a “Genius Bar”. They could have easily called this “Tech Support” but they decided not to. When I think about the words “Tech Support” I usually think of unhelpful frustrating call centers. With the words “Genius Bar” I don’t feel bad waiting up to an hour to meet with a “Genius”.

smart car

The “Smart” Car

How you name your product can go a long way as well. For example let’s think about the “Smart Car”. The tiny and efficient Smart Car launched (1998) at a time when gas was cheap and  SUV’s were the must-have car. By calling their car “Smart” they were able to brand themselves as a “Smart” choice and automatically neglect any naysay over not wanting a big SUV car.

Quick Tips on How to Sound Amazing

1. Don’t use terms that already have a negative connotation to them. For example phrases like call center, sales person, or bulk mail. Use your gut instincts here if you don’t like the way it makes you feel, don’t use it.
2. Use action words that prompt your customers to do feel something. For example use the word “Win” instead of “Contest” if you are running a promotion.
3. Use words that strike an emotion. Here are a few examples:

  • Geek Squad” – I want a nerd fixing my computer, they know what they are doing
  • Vitamin Water” – I want to be healthier
  • “AquaFresh” – I want my mouth to feel fresh after brushing my teeth

More tips from Rishi are available on his blog at GettingMoreAwesome.com. You can sign up for his newsletter here if you want to learn how to get more paying customers and receive his eBook “10 Paying Customers in 10 Days” for free.

Rishi ShahRishi Shah is the CEO of Flying Cart, an easy way to create an online store. Over 10,000 successful small businesses use his service.


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