I find product creation to be the most dreadful process I’ve ever encountered as an entrepreneur; but it must be done. In fact, if you don’t have anything to sell, you can’t make much money.
My internet business, the same goes for some of my blogging buddies, makes money from selling information products. Why info products? Well, they’re free to create, and there’s no inventory to manage because it’s all digital – if you decide to keep it all digital of course.
I’ve learned quite a few things while going through the product creation process that I hate so much. These are the 4 things you should never leave out of your information products.
Don’t Forget The Introduction…
Before you blow your customers away with insane amounts of value, introduce them to your product and all its benefits. No matter what market you sell to, you’ll always find yourself with two types of customers. The first type are those who make a very informed decision about whether or not to buy your product. The other type are those who buy on impulse.
The introduction should restate what they’ll find inside your product and exactly how it’s going to help them. This reinforces the decision they made to buy. Whether they bought on impulse or logic, both customers will feel good about making that decision and it will reduce the chances of them asking for a refund.
Make It Easy To Consume…
Whether you’re creating an ebook, audio program, video course or a multimedia membership site, breaking your content up into chunks of information is a smart thing to do. In ebooks, these chunks of information are called chapters. In audio and video programs they’re called modules.
I also recommend that these chapters and modules are designed to be consumed one after the other. So your customer will need to go through module 1 before hitting module 2 and so forth. Designing your products this way ensures that your customers will get the most out of the them.
Can’t Forget Actionable Steps…
This is where many information product creators drop the ball. Most products have great content, but they’re impossible to put into action. There’s no step-by-step, “do this, then do that” section that makes the content actionable.
Ever heard the phrase, “it’s not what you make, it’s how much you keep”? This is definitely true when selling information products since the decision of who keeps the money is on the customer, not the vendor. Making it easy for your customers to take action also makes it easy for them to get results.
…and if your customers are getting results, you’ll get to keep a lot more of the money.=)
Make Refunds Easy To Get…
Yeah.. you’ll still get refunds, no matter how awesome your product is. I, for some reason, haven’t gotten any; which isn’t necessarily a good thing. Some hardcore copywriters would say that I’m “not selling hard enough”, but to each his own, I guess.
Refunds are still a part of doing business. I’ve asked for refunds before. Sometimes it’s been because the product sucked, other times it’s been because it just wasn’t the product for me. Making it easy to get refunds will eliminate any possible complaints or negative PR that might affect future business. So be sure to add a support page for your customers.
What else should you never leave out of products?
If you’ve created information products before, I’d like to hear about that experience. What do you absolutely need to include when creating them? Let’s chat..
You can check out Hector’s Blog Marketing Blog to learn more about traffic and lead generation. He’s also giving away a PDF report, 40 minute audio guide and a 6 part video course. Click here to get access to The Vault.
You probably hear my duck friends. Welcome to the Venice Canals!
Hey, I’m Laura Roeder. Okay, I got a little bit excited in the intro but I am indeed in the Venice Canals. This is where I live in Venice Beach, California in Los Angeles. I just wanted to show you a little bit of my beautiful home. In this video, I’m going to tell you about how I shifted from constantly chasing every client from that feast or famine cycle to now putting myself in a position where people come to me. It’s really cool and you can do it too. One of the ways you can do it is to create a demo reel for your business, and stick around till the end of the video because I’m going to tell you exactly how to do that.
You might have heard that before I had the business that I have now I used to have a web design business. I used to be a web designer in Chicago and the way I would get my clients is I would find someone through going to networking events every single night. I would finally find someone who might be interested, who showed a little bit of interest and I would put together a detailed proposal just for them. We would have a phone call and we would talk about what we wanted. I would put together a proposal and then I would ride the bus over to their office.
I lived in Chicago. It was really cold. I didn’t have a car and I remember I would spend so long just like sitting on the bus with my little proposal. Also keep in mind I was 22 and I looked about 16. So you can just picture me waiting for the bus in Chicago with my little proposal. Sometimes I would take an hour to get there and I would have my meeting which would take another hour and they would say they would think about it or sometimes they would buy or sometimes they wouldn’t. I felt like it was just this cycle that I couldn’t see my way out of. I spent so much time making the proposals and getting over there and having the meetings.
When I would finally get a client, when it actually paid off and I had a client, well, as soon as that project ended, I was back to square one. As soon as the client finished, now it’s time to ride the bus around the city for more proposals, right?
So I was trying so hard. I always felt like I was grasping, trying to get clients like “Please, please sign up with me. Please get in here.” It was so much work and I kept thinking there has to be some other way to do this.
So I went to Los Angeles to visit my friend, Brea, who is an actor. At the time I lived in Chicago. Now I live in L.A. So I was helping Brea with her acting business, with her acting career. I was helping her get on social media and learn about online marketing and blog, and in turn I was learning about how the acting business works which wasn’t something I knew anything about. Actually, that worked with Brea is what inspired the whole Creating Fame system. I used what we did with her, started using it for myself to create fame, to push. But I’m getting a little ahead of myself.
So one thing that I noticed that was really interesting about the acting business is how successful actors get work. This is not how all actors get work. A struggling actor is constantly doing what I was doing in Chicago. They’re chasing. They’re always going on auditions. They’re not getting anything. But successful actors do something different. What happens when you are a successful actor is people see you in one project and they want to book you for another.
Basically, people come asking for you instead of you having to go to them. You probably noticed this when you’ve watched TV. You’ll notice a girl in a commercial and all of a sudden she’s in four commercials, all of a sudden you see someone guest starring in a TV show, and then you notice them guest starring on another show. The reason that that happens is people see them. They see their work and they say, “I want that person for another project.”
So I was thinking, “That’s really interesting. That’s what I want to do for my business,” right? Instead of chasing all these clients, I want to be sitting pretty and having clients coming to me. That sounded much better. So I started using what we had done for Brea and trying it out on myself and on my business to see if I could create fame for myself and my business in becoming the known person getting clients to come to me. So that’s how I created fame for my business, sort of the two-second version, right? And I want you to do the same for your business, and I have a way that you can start doing that today and that is creating a business demo reel, a demo reel for your business. If you’ve never heard this term before, a demo reel is something that actors and producers and animators and directors and artists, any sort of visual artist I guess use this to showcase their work. So it’s just a little video that has clips of all their best work.
You can call it a portfolio or a showcase or whatever. And what happens is an actor shows someone their demo reel then they can watch it in the comfort of their own home, right? The actor doesn’t have to show up and do a little song and dance. People can check out your demo real from afar and then they can decide to hire you. So what I want you to do is create a video that showcases what you do in your business, and you can actually do this for any type of business. So let me explain. If you’re a life coach, you can record a video of you working with a client. Or if there’s privacy issues, I know some of us can’t really do that, just record a video of you doing sort of your initial spiel that you do when you work with a client. I’m sure when you first start talking to someone you tell them your philosophy, how it’s going to work, maybe how many sessions they have, is it by phone or in person. That whole thing is actually really, really useful for people who want to hire you.
So you can film that with a real client or for whatever you can’t do that, just pretend you’re talking a client, right? You can have your friends in there, you can talk to a wall, whatever it is, just say whatever you say when people first start working with you. The same thing if you’re a lawyer. If you can’t have footage of you actually working with a client, just record a little bit of what you say when people first come to your office, right? “This is my philosophy. This is how it works. These are the outcomes you can expect.”
If you are a fitness instructor, like pilates teacher, record a little video of you teaching pilates. It sounds funny but we really want to see you, like, is she a scary teacher? Is she a nice teacher? What’s her style? People really want to know that before they hire you. Or if you’re a healer, if you’re an acupuncturist or an esthetician or anything like that, you can record a video of you doing your work or again, if for privacy reasons that won’t really work out, just record a video of you explaining how your work works. But don’t do it like a little advertisement. Pretend that you’re really talking to a client or really do talk to a client again and have someone record it.
So you might tell them “It will take about this long. This is how the process goes. This is what you can expect.” That type of video is super, super valuable for people who want to work with you. It’s a way for them to get that experience. This is what video is so great for. On video they get that experience of working with you without you having to ride the bus around in cold Chicago to go give them the pitch in person. And you will be really, really surprised by how many people will pick up the phone and hire you based off just what they’ve seen in the video and not having any conversation with you. This works really well.
So what I want you to do, if you don’t have a video camera, if you’re like “Where do I start?” I’m going to tell you exactly what to do. Don’t worry. Get a Flip Video camera. That’s what we’re recording this on right now. You can probably see there’s no fancy equipment. I don’t even have a microphone. They work great. It’s called F-L-I-P. You can get them on Amazon, get them anywhere. Just get the cheapest Flip. Record your video on the Flip. You can have your friend do it; you can have somebody you work with to do it, whatever. Record your video and then post it on YouTube. I even have instructions for that. I’ll put the link below this video on how to upload your video from Flip to YouTube and then put it on YouTube, send people the link, and embed it on your own website.
That’s a sort of bonus points because on YouTube people are going to find it googling. So somebody searches for pilates teacher in Toledo, your video is going to come up, they’re going to watch it and fall in love with you, and then call you and book with you, and you won’t have to do anything. It will be awesome. So that’s how you record your business demo reel. The last step is post it below this video. I want to see your demo reels and I would be happy to give you feedback if you can post them in the next few days, right? A little challenge for you.
So get out there. Get a Flip. Don’t make this complicated. Don’t try to make it perfect. You don’t have to do any video editing. Just have someone record your process, whatever you do with your clients. Post it on YouTube, put it on your website, and then link it below this video, and we’ll all check it out and I’ll tell you what I think.
Do you have a co-worker or colleague who may have the best intentions, but can’t find their way out of the stacks of papers on their desk? Or perhaps you find that you just don’t enjoy being in your office for some reason. Your office is an outward manifestation of what’s really going on with you and your business. And with a few simple steps that don’t cost a dime, you can turn your office into your business’ best asset.
Step 1: Identify Your Office
Where is your office? This may seem like a no-brainer, but in today’s mobile world it’s not always so clear cut. When I was transitioning from law to the holistic arts, there was about a year in which I felt like I was floating around with no identity. It is no coincidence that I had no designated office outside or inside my home. If you are a floater, it is important to still designate a space for your office – even if it is the kitchen table or Starbucks. This will help ground you and set a foundation for your business.
Step 2: Objectively Look at Your Office
Take a look at your office through a stranger’s eyes for a moment. What impression would you get? What does it say about you and your business? Unorganized? Professional? Successful? Peaceful? Organized? Hectic? Overwhelmed? Uncommitted?
I was recently doing a feng shui consultation with a solo entrepreneur who worked out of her home office. It was apparent to me that she was either uncommitted or confused about her current business. She was using a spare guest room as her home office, which is a common and functional setup. However, the room was taken up with personal décor items that looked more like a bed-and-breakfast than a meeting place for business coaching clients. She realized that she was unsure as to the direction of her business. I advised her that if she wanted to build her business and work from home, then that room would need to be primarily an office.
Notice what takes priority in your office. Another example is a client who had run a multi-million dollar employment company until the economy crashed. Numbers were down and she was confused as to the direction of her company. I walked into her executive, corner office and immediately saw that it was inundated by kid photos and drawings. There were adorable pictures of her children taped all along her computer monitor and photo frames of their smiling faces on every square foot of console and desk space. It was clear where her priority was and where she really wanted to be spending her time.
Step 3: What Message Do You Want Your Office to Communicate?
After you have determined what message your office is currently communicating, consider what you want your office to communicate. This is important whether you have clients, co-workers, your dog, or no one enter your office. What your office is communicating is in effect the energy that you put out into the world. So consider what message you want your office to communicate, i.e., professional, zen, organized, creative, fun, successful, etc.?
Step 4: Make Changes to Accomplish Step 3
This step almost always involves getting rid of stuff. I had one client who couldn’t figure out why she kept getting passed up for promotions. I looked around her office and saw relics sitting all over her office. For example, there was a golf ball from the company’s 1989 golf tournament, a plaque for the good Samaritan award from 1992, and so on. I asked her why she was keeping all these nic-nacs. She said that people referred to her as The Historian of the office. Ah ha! No wonder she was not getting promoted. She represented the past for the company – not its future. Clutter can be so well disguised!
What do you need to get rid of that no longer resonates with your current business?
Our offices can sometimes become the dumping ground for stuff that we don’t know what to do with, such as a painting from mom-in-law. Make sure you love everything in your office and aesthetically enjoy being in the space. It will make coming to your office so much more enjoyable and therefore help take your business in a positive direction.
LinkedIn is the ONLY major social network devoted solely to business use.
Then how come so many entrepreneurs have LinkedIn profiles that are doing ZILCH for their business??
I think it’s because so few people have learned how to properly use LinkedIn to bring in leads. I know I’ve been guilty of passing over LinkedIn to spend time on “more exciting” tools like Twitter and Facebook.
That’s why I asked my good friend Lewis Howes to come in and school us all on how to use LinkedIn!
Lewis literally wrote the book on LinkedIn (two of them in fact) and he gives smart, real-world advice on how a small business can leverage LinkedIn to succeed.
We’re covering how to:
Generate more Leads for Free on LinkedIn
Build a targeted community of potential customers
Increase your Connections by 3X over night!
Drive traffic to your website and sales pages
And more…
Sign up below, if you want to get access to the video seminar hosted by Lewis and Laura.
Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain out better.
Most everything Derek shares with me, YOU can do too. So listen and then get to implementing!
When getting ready to launch a new product or service, you’re probably falling off your chair with anticipation to share all of its goodness with the world.
The problem?
You’d rather watch paint dry than sit and write about features, benefits, or any other marketing gobbledygook the experts claim you need to share.
So, you slap something together in the hopes that people will just “get it,” only to end up with a big stinker of a sales page, and big snores from your clients.
Crud.
Don’t fret. Keep reading to learn how to inject a splash of adrenaline into your sales copy that will have people drooling to buy your goods.
The Habit That’ll Have You Churning Out Killer Headlines
You probably already know that you have just a few seconds to captivate a reader. And, you also know that your headline is the ultimate first impression.
However, unless you’re an award-winning copywriter you’re probably sweating bullets trying to craft the perfect headline that will impress the pants off your customers.
I have a solution – and it’s super fun.
Get your behind into the grocery store and make a beeline right for the check out line. Do you see all of those racks stacked with trashy tabloids and other glossy treasures? Grab a copy of at least three of these publications and then take note of all the headlines. How can you re-work these for your own business so customers will buy your stuff just as easily as a random grocery shopper shells out $3.50 for a magazine?
Let’s pretend you’re a health coach launching a new program to help people beat sugar addiction.
National Enquirer Headline: Stars’ Ex Lovers Tell All: The Heartbreak that Changed Her Forever
Your headline: Ex-Sugar Addict Reveals: How to Cut Sweets Out of your Life Forever
This will take some practice, but following the basic make-up of these headlines to craft your own will have your customers itching to learn more.
The Simple Copy Trick to Make an Instant Connection with Customers
If you’re using the Internet to communicate with customers (and I suspect you are if you’re a Laura Roeder fan), you have to find some way to make your words jump off the page and help people feel like you’re right in the room with them.
The best way to do this is to infuse words and phrases that will have them clinging fiercely to each word.
Here’s a neat little trick to try.
Pretend your ideal customer is plopping down on a lazy Sunday afternoon with a cup of coffee and his/her favorite magazine. Which magazine are they reading?
Once you identify what this magazine is (if there are 2 or 3, that’s fine too) head out and pick it up. Comb through the headlines, advertisements, and articles to find words and phrases that will get your customers buzzing. Keep these in a file and work them into your sales copy, blog posts, etc.
For example, if my customer liked SELF magazine, I might pull out from an issue: so-simple plan, radiant, go crazy, less stress, exhale, sunny side up, celebrate, yours truly, ready-set-slow.
Why does this work? Because national magazines spend thousands of dollars on market research to learn what customers want to read. If you don’t have that kind of budget for market research, this is a sweet little shortcut.
Stop Faking It
Last, but certainly not least, don’t try to be something you’re not.
In business, we often think we have to fit some kind of mold.
Often times that mold is B-O-R-I-N-G.
Read every piece of copy you write OUT LOUD. Are you tripping over your words? Is this something you would actually say to someone in person?
If not, ditch it and swap in something more authentic.
Oh, and pepper in some of those fun words and phrases from #2.
Copywriting doesn’t have to be the bane of your existence. In fact, it can be quite fun. Plus it gives you an excuse to check out all of those trashy magazines you were always too ashamed to read.
Now that sounds like a good time to me.
Melissa Cassera helps business owners score millions of dollars in free advertising using the power of publicity. Download her free eBook on how to pitch the media like a pro at www.casseracommunications.com
Hey there. I’m Laura Roeder and I’m coming at you today with a review of Ryan Deiss’ Digital Marketer Program. So this is a program that I joined a few months ago. I saw that he is rereleasing it. I figure people will be interested in reviews and seeing what’s actually inside. So here is mine.
So I’m just going to through the different sections and tell you what I think of each one. Dashboard we can skip. That’s just what’s coming up.
So you can see here RAW Trainings. These are really the meat of Digital Marketer and this is the part that me and my team have probably used the most. So raw trainings, I don’t know why they’re called raw trainings but basically raw trainings are the ones that are more in depth and more step by step. If you’ve ever purchased my programs, it’s similar to that in that it’s a pretty inclusive overview step-by-step video of what you need to know about the topic.
This one was a really good one. It’s called the Traffic Boomerang and this one is all about how to use retargeting. I’ve found that one really, really helpful.
There was another one about buying lists. That was really helpful. Lots of stuff I didn’t know about that one.
This was a really good one – Amazon KDP. That stands for Kindle Digital Publishing I think and we are coming out with a Kindle book really soon. So this is a training that my team used to figure out how to do that, the best way to market that, basically all the stuff we didn’t know about Kindle.
You can see down Facebook Contests, Brute Force Traffic, Anatomy of a Perfect Fan Page, Million-Dollar Napkin, I haven’t watched that one yet. These are basically the meat of Digital Marketer.
Another one of my favorite parts is the split tests. I am a little bit of a split test junkie so I probably joined just for that. I love being able to see other people’s split tests and these have been really good, really interesting ones. They’ve done a great job picking the highest-leverage split tests. It’s not just sort of whatever random thing they did. They always do ones that have like a big lesson, a big takeaway, a big change.
So this was a really interesting one. I actually told a friend about this one – PayPal – because a friend was telling me that he wanted to take PayPal off of his website because it was causing him problems, but a lot of people paid through PayPal. So that’s what they go over in this split test. Do you have to have PayPal? How does it fight crisis? How does it affect how many people buy?
So this isn’t a very expensive program. When I joined it was $97 a month so I don’t know. For me, I’m happy to pay that just for split tests because I think that the split tests are really interesting. A lot of the split tests we have apply directly to my business too. We’ll see one in here and we’ll try it out, which was a big reason why I joined this program. I wanted to be able to do that.
Site reviews. I always like to watch site reviews. I think they’re really cool. I always learn something. So you can see they have a few different kinds. Most of them are for information marketing like a squeeze page and then they have one for the White House, a few different ones in here.
The tools I haven’t used as much. I haven’t downloaded any of the software. The SOPs I’ve checked out of those. Those stand for standard operating procedure. You can see they have a product launch one, a paid search one. I thought those were useful and they have worked with plugins which I always love, but I honestly haven’t checked it out yet so I can’t tell you what I think. But you can see ClientTamer, that’s a social media thing; WordPress plugin to redirect traffic that’s finished a presentation; Link Bounder build links; the “You Again” WordPress plugin. So I mean, you know. Like many of these programs, this is definitely one that has way more stuff than you could ever have time to go through or that I have time to go through for sure.
Wicked Smart is the interviews. For me, my favorite parts of this are definitely the raw trainings, the split tests, and the site reviews. I don’t know if I’ve checked out any of these interviews. They look interesting. I always like ones like this that are more focused on a certain topic like getting leads or getting ad traffic rather than just a general interview, and it looks like Blogging for “Money Page” Traffic. Those are the types of interviews that are like. So these are on my list, but just to be honest with you, I haven’t had time to check them out yet.
And then under Training, I was surprised to see access to some of the other programs that they sell, which I wasn’t expecting, which is sort of a nice bonus like Gmail Advertising, Facebook Ad power. I have gone all the way through Facebook Ad Power and I thought it was really good. That’s where I learned how to do Facebook advertising. I haven’t checked out Video Salesletter yet, but I plan to.
So over on my take on Digital Marketer, again, it’s a pretty low-priced program in my opinion. It’s only $97 a month. I would say it depends on where you are in your business what you think of that, but I think 100 bucks a month for some really solid training, a library that you and your team can access, to me this is just one of those like why not? If I can find something useful in there, I’m happy to pay. Again, for me I love split tests so I’m happy to pay $97 a month just for interesting split tests every month. Obviously, there’s a lot more in there as well.
So who should buy this? I think you should buy this if you are in a place — well, I mean in general with any sort of training, my take is always if this is something that you’re ready to actively put in place in your business, then you should go for it. If you’re not ready to use any of these things, like if you’re going to look through the split tests but you’re not actually going to put any of them in place, which maybe that would be because you’re just starting out, maybe you don’t have anything else to sell yet, maybe you’re not really doing advertising yet, if that’s the case, you can probably skip over this program. But if you want to put in place more advertising, online marketing strategies, if you want to start getting better about doing split tests, finding different ways to market, different ways to advertise online, I think that Digital Marketer is well worth the $97 and that’s why I got it.
So I’m Laura Roeder. That’s my review of Digital Marketer.
Creating systems allows you to automate many aspects of your online business giving you more time to focus on more important things – like marketing, networking and getting clients. Unfortunately, not many solopreneurs or small business owners know where to start with getting their systems set up. And that’s OK, the important thing is to get the ball rolling. Once your systems are in place everything else is easy peasy.
I like to tell people that they should always be seeing their business as if it were a product launch. Because, essentially, it is one. (In case you don’t know how a product launch works check out this post.) You are always creating buzz around your expertise so you can eventually close the sale, right? But you won’t be able to close the sale effortless if you don’t have systems in place. The first systems you should have in place is your marketing pie, autoresponder, shopping cart. It is crucial that all your systems are established and tested before you launch your services, programs, or products. It will ensure your customers are satisfied, your systems are working seamlessly and your peace of mind.
Where to get started:
Be sure to have a home base (aka your website) that is compelling, authentic, and attractive to clients. Now, don’t go crazy trying to make it pretty, that’s not what I mean by attractive. What makes your site attractive is to speak directly to your ideal clients need and recognize that you have the answer to their questions. Be sure your home page is not a blog page. You should have a static home page with compelling info about you and your services.
Next, be sure to have a sign-up box on the top right hand corner of your site where visitors can enter their name and email to receive a fabulous, high content gift such as an mp3 and/or report that highlights your expertise on one topic. Set this up in an autoresponder like Mailchimp (if you are on a budget). Here you get to start building your know-like-trust factor with people who are interested in what you have to offer.
Ok, now you need a system for getting paid. Depending on what you are selling you can use an invoicing system or a shopping cart. For invoicing, try Freshbooks. You can email you clients professional invoices and get paid online. And for shopping carts (and if you are really low on cash) try eJunkie, it will get the job done. Here you can set-up your products or services packages as an item and create a cart button that you can place on your site to place the item for sale. Best part is, if you are using Mailchimp and Paypal, both Freshbooks and eJunkie integrate seamlessly with them.
Great, now that you have all this set-up it’s time to get your marketing pie sliced up! Here is where you create a system to network and market your expertise on a consistent schedule. Many people find this to be a bit daunting but it really isn’t just take one piece at a time and build from there. First, determine what activities you would like to engage in like blogging, ezines, social networking, forums, article marketing etc. and with what frequency you will be doing it at. For example, blogging once a week, ezine every two weeks, social networking one hour a day and so on. Figure out what you feel comfortable doing and map it out on a huge wall calendar and place it in a place where you will see it everyday.
Now remember, this is a cycle the will continue to repeat it’s self. Here is how this system will work once you get it ready: you will start to spring up connections with your ideal clients (tip: go to places where other people have already created a groups of you ideal client, but don’t be a competition for the group organizer – this can become a strategic alliance for the future). Then, start engaging with them and show your knowledge by inviting them to your site and asking them to sign up for your free gift – know you can send them your ezine. Once the get to love your stuff you can start promoting your products and services and convert them into raving fans that send you tons of referrals and keep repeating your services. Rinse and repeat.
Alba Figueroa is a Certified Product Launch Specialist and Administrative Consultant. She runs So Savvy Solutions which is a consulting and boutique implementation firm were she helps self employed entrepreneurs create and sustain their online businesses. Alba lives on the north coast of Puerto Rico but has helped entrepreneurs and coaches from the globe with her tech savvy knowledge and implementation tips.
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Products and services that I mention or link to on this blog may be products that I have a financial interest in promoting or have received some other non-financial compensation for.
