Trade Your Website

July 8, 2010

Of course your website is incredibly clear and easy to use . . . to the person who created it! While you totally understand that “the magic center” is where someone goes to purchase your services, your potential clients may be left scratching their heads.

One of the most effective ways to get a wake-up call on the problems in your website is to watch someone actaully use it. I can promise you’ll be surprised at where they go and the conclusions that they jump to. Make sure to take off your defensive armor because I have to tell you, this can be an uncomfortable exercise!

I want you to find a local friend or family member and ask them to use your website. The less familliar they are with your site and your business in general the better. Ask them to perform specific tasks and speak aloud their thought process as they do it. Instruct them to do whatever you would want a customer to do on your site, which will be specific to your business. Don’t give them any hints! The whole idea is to see if your website is easy enough to use to complete the task without guidance. Some examples:

  • Find the services that I provide
  • Find my phone number
  • Sign up for my newsletter
  • Find the most popular basketball that we sell
  • Make an appointment for a free consultation

You can also have them look through each page of your site and give their feedback on what they understand and what they find confusing. Again, remember to put your defenses down – this is valuable information!

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How to Remove The Post Dates from Your WordPress Blog

May 3, 2010

This is a lot more technical than I normally get so hang on to your hat!

If you’ve ever wanted to create an “evergreen” blog with no dates on the posts, here’s how to do it.

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Amy Porterfield Shares How To Schedule Great Content and Information For Twitter, Facebook and Your Blog

August 20, 2009

This is something that I teach in Creating Fame, I loved this video with Amy Porterfield’s take on how it worked for her:

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Should I Tweet About Every New Blog Post?

March 18, 2009
Please enable Javascript and Flash to view this Viddler video.

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