Passion Blogging and Finding Your Tribe

August 9, 2010

Guest Post by Delfin Joaquin Paris III

What are you passionate about?  What would you spend more time on, if the all the bills were paid and you focused on that which provided you the most joy and satisfaction?  I’m going to show you how, by spending a little time on your interests, you can find and connect with others just like you using social media.

Years ago I used to work for a beer manufacturer.  I spent nearly two years on the road, 100% of the time, touring across the US.  I visited almost every state, and got to participate in some high-profile sports and entertainment events.  This was around 2000-2001, and I didn’t know anything about publishing content online.  But since I was meeting celebrities and getting into goofy situations, I wanted to write about it. So I would send “road report” emails to my friends.  Mostly funny stories of crazy things that happened to me while traveling.

After my contract ended, I got a “real job” in Chicago, and wore a suit and tie to work for years.  I had forgotten how much fun it was to send out funny emails, and to get positive responses from those who enjoyed reading about my adventures.  I had told myself that I needed to focus on my career, so I stopped sending out those email stories, and did normal business stuff.

For years friends had suggested that I should organize all my “funny stories” into a collection and publish it as a book.  I have some experience in the publishing world, and know how difficult it can be to get a book published, much less marketed effectively, distributed in stores, and sold. I also have two businesses of my own that keep me busy.  So, if I didn’t want to put the effort in to write a book, what could I do to share my passion?  Blog.

Earlier this year I launched a blog that is a continuation of my old “road report” emails I used to distribute.  Altogether, it cost me $20. That was the expense of registering a domain and paying for hosting.  Even though I had never built a website before, I learned how, and got it up and running within a week. Then, I started focusing on content.  Now again, my passion is writing funny stories.  So, that’s what I did.  I began publishing regular posts.  I had a bunch of content, but guess what?  Not a lot of readers.

So, as my friend Laura Roeder would say, “Start doing some social networking!”

I took to Facebook.  I have about 400 friends there, many of which I’ve known since my school days.  I basically sent out a few posts on Facebook and Twitter and announced that I had a new humor blog, and I would love their feedback.  And of course, since they’re in my social network, they ended up checking out my website.

Well, a few months later, I now have hundreds of regular visitors who show up every time I post a story, and over a thousand people on my list.  Because I focus on my passion – comedy – I have attracted new people who enjoy my niche.  And how did I build my readership? By focusing on my strong-suit, which happens to be writing funny stories – my passion! And doing minimal, yet impactful, social media.

With just one hour a week spent on doing something I love, my list continues to grow. It’s easy, because I’m writing about my passion!  Just think – if you spent one hour a week writing about your passion, who you would you attract?

paris

Delfin Joaquin Paris III is an entrepreneur who specializes in online marketing and lead-generation.  If you’d like to visit his passion project, head over to his blog of funny stories for a good laugh.


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:



Trade Your Website

July 8, 2010

Of course your website is incredibly clear and easy to use . . . to the person who created it! While you totally understand that “the magic center” is where someone goes to purchase your services, your potential clients may be left scratching their heads.

You want a website that’s eye-catching, easy to use, and gets tons of traffic.  And you thought yours was doing the job, but looking at your stats, you know you need to make some changes.

One of the most effective ways to get a wake-up call on the problems in your website is to watch someone actually use it. I can promise you’ll be surprised at where they go and the conclusions that they jump to. Make sure to take off your defensive armor because I have to tell you, this can be an uncomfortable exercise!

I want you to find a local friend or family member and ask them to use your website. The less familiar they are with your site and your business in general the better. Ask them to perform specific tasks and speak aloud their thought process as they do it. Instruct them to do whatever you would want a customer to do on your site, which will be specific to your business. Don’t give them any hints! The whole idea is to see if your website is easy enough to use to complete the task without guidance. Some examples:

  • Find the services that I provide
  • Find my phone number
  • Sign up for my newsletter
  • Find the most popular basketball that we sell
  • Make an appointment for a free consultation

You can also have them look through each page of your site and give their feedback on what they understand and what they find confusing. Again, remember to put your defenses down – this is valuable information!


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:



How to Remove The Post Dates from Your WordPress Blog

May 3, 2010

If you’ve ever wanted to create an “evergreen” WordPress blog by removing post dates, here’s how to do it.

0

Read the Transcript ▼


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:



Amy Porterfield Shares How To Schedule Great Content and Information For Twitter, Facebook and Your Blog

August 20, 2009

This is something that I teach in Creating Fame, I loved this video with Amy Porterfield’s take on how it worked for her:

0

Read the Transcript ▼


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:



Should I Tweet About Every New Blog Post?

March 18, 2009
Please enable Javascript and Flash to view this Viddler video.

Read the Transcript ▼


Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday:




See Laura on Fox News

Want to contribute to LauraRoeder.com?


Want to write a rockin’ guest post about running a small business, entrepreneurship, personal branding or online marketing? Review our requirements and submit your proposed article along with your details and we’ll get back to you on whether it’s a fit!

Affiliate Policy

Products and services that I mention or link to on this blog may be products that I have a financial interest in promoting or have received some other non-financial compensation for.

Creating Fame, , and lauraroeder.com are trademarks of Roeder Studios, Inc.