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	<title>Laura Roeder &#187; Branding</title>
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	<link>http://www.lauraroeder.com</link>
	<description>Video Blog on Entrepreneurship, Marketing, Social Media, Life &#38; Being Awesome</description>
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		<title>If people think you&#8217;re strange, they&#8217;re right</title>
		<link>http://www.lauraroeder.com/2010/04/if-people-think-youre-strange-theyre-right/</link>
		<comments>http://www.lauraroeder.com/2010/04/if-people-think-youre-strange-theyre-right/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 13:00:10 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=884</guid>
		<description><![CDATA[This is a guest post by Johnny B. Truant I coined an axiom recently. Not many people get to coin axioms, so I&#8217;m pretty happy about it. Coining an axiom isn&#8217;t as glamorous as coining a phrase, but it does tend to get more long-term sociological respect. I call my axiom &#8220;Johnny&#8217;s Rule,&#8221; and it&#8217;s [...]<p><a href="http://www.lauraroeder.com/2010/04/if-people-think-youre-strange-theyre-right/">If people think you&#8217;re strange, they&#8217;re right</a> is a post from: <a href="http://www.lauraroeder.com">Laura Roeder</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>This is a guest post by </em><em><a href="http://questiontherules.com/dap/a/?a=18" target="_blank">Johnny B. Truant</a></em></p>
<p>I coined an axiom recently. Not many people get to coin axioms, so I&#8217;m pretty happy about it. Coining an axiom isn&#8217;t as glamorous as coining a phrase, but it does tend to get more long-term sociological respect.</p>
<p>I call my axiom &#8220;Johnny&#8217;s Rule,&#8221; and it&#8217;s this: If you&#8217;re the first person in your group to try a given thing, you&#8217;re going to look like a total idiot.</p>
<p>As axioms go, it&#8217;s not terribly sexy&#8230; but it&#8217;s dead on.</p>
<p>If you follow Laura, you&#8217;re trying to get your own thing going. You&#8217;re trying to start a side business, a replacement business, or to build your own social media empire. Maybe you even bought a product. Maybe you took one of Laura&#8217;s courses. Maybe you&#8217;ve had a bit of success. Maybe you&#8217;re even getting kind of excited.</p>
<p>And if you&#8217;re like most entrepreneurs, you&#8217;ve told someone about it and they&#8217;ve totally patronized you. Or they&#8217;ve suggested you not get your hopes up, and definitely that you shouldn&#8217;t quit your day job. Maybe you even made the mistake of saying you wanted to make money online &#8212; with &#8220;make money online&#8221; being the three dirtiest words you could say to most people &#8212; and had someone tell you that you were a sucker, that it&#8217;s all a big scam.</p>
<p>Well, remember Johnny&#8217;s Rule: If you&#8217;re the first person in your group to quit a job, you&#8217;re going to look like a total idiot to the people around you.</p>
<p>For that matter, if you&#8217;re the first person in your group to run off to New York to be an actor, to start a pet-sitting company, to homeschool your kids, or to attempt to build a new piece of software, people are going to think you&#8217;re a complete dope.</p>
<p>So you&#8217;re probably thinking: This really is one great, inspirational blog post, Johnny.</p>
<p>But look&#8230; remember what a &#8220;rule&#8221; is. Remember what an axiom is. It&#8217;s something that is always true. Always. Meaning that no matter what, if you&#8217;re the first, people are always going to think you&#8217;re stupid &#8212; regardless of the idea&#8217;s actual merit.</p>
<p>If your idea is terrible, you&#8217;re going to look like an idiot, yes.</p>
<p>But the same goes if your idea is the best idea ever. If what you&#8217;re doing will be of revolutionary benefit to you, or change the world, or save lives, or reinvent an industry, you&#8217;re going to look like a total idiot to the people in your group if you&#8217;re the first one to try it.</p>
<p>Bill Gates, trying to sell an intuitive operating system for an incomprehensible computer without having any great programming know-how? Idiot.</p>
<p>Steve Jobs, challenging the world Gates built? Taking on the PC world? Moron.</p>
<p>Thomas Edison, continuing to experiment with lightbulb filaments after failing nearly ten thousand times? What a total dumbass.</p>
<p>And the Wright Brothers, attempting flight? They were clearly out of their minds &#8212; and they knew it, because even after they had successfully flown, people kept telling them that building a flying machine wasn&#8217;t possible.</p>
<p>Look, I&#8217;ve got news for you: You&#8217;re not normal. You have weird ideas. You have a messed-up perception of what you&#8217;re &#8220;supposed to&#8221; do in this world, and how you&#8217;re &#8220;supposed to&#8221; live, and what it&#8217;s possible for a person to do. If you weren&#8217;t weird, you&#8217;d obey the rules. You&#8217;d stop doing such stupid things, and having such idiotic ideas.</p>
<p>But so-called &#8220;smart&#8221; ideas don&#8217;t change the world. They perpetuate the status quo. They reinforce the rules that they were born within. If you&#8217;re in a situation you don&#8217;t like, doing absolutely everything in the sanest, smartest way possible is a great way to guarantee that you stay there.</p>
<p>If people think you&#8217;re strange, they&#8217;re right. If people think you&#8217;re a little out of your mind, they&#8217;re right.</p>
<p>It takes unconventional decisions to create change in your life or in others&#8217; lives. Stepping outside of boundaries and comfort zones is the only way to see anything different, and to create new results.</p>
<p>If you keep doing this entrepreneur thing, people are going to think you&#8217;re stupid, crazy, reckless, foolhardy, and naive.</p>
<p>And that&#8217;s cool. Because the willingness to be all of those things is what it&#8217;s going to take if you&#8217;re to ever succeed.</p>
<blockquote><p><strong><span style="font-size: small;">About the Author: </span></strong><span style="font-size: small;"><a href="http://questiontherules.com/dap/a/?a=18">Johnny B. Truant</a> is one of the creators of </span><strong><em><span style="font-size: small;"><a href="http://questiontherules.com/dap/a/?a=18">Question the Rules</a>:</span></em></strong><em><span style="font-size: small;"> The nonconformist&#8217;s punk rock, DIY, nuts-and-bolts guide to creating the business and life you really want, starting with what you already have,</span></em><span style="font-size: small;"> which is available now, <strong>and stupidly cheap through tomorrow only &#8211; Saturday, May 1st </strong></span></p></blockquote>
<p><span style="font-size: small;"> </span></p>
<div id="facebook_like"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.lauraroeder.com%2F2010%2F04%2Fif-people-think-youre-strange-theyre-right%2F&amp;layout=standard&amp;show-faces=true&amp;width=450&amp;height=30&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:30px;"></iframe></div><p><a href="http://www.lauraroeder.com/2010/04/if-people-think-youre-strange-theyre-right/">If people think you&#8217;re strange, they&#8217;re right</a> is a post from: <a href="http://www.lauraroeder.com">Laura Roeder</a></p>



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		<title>Building a Business Around Your Personal Brand</title>
		<link>http://www.lauraroeder.com/2009/06/building-a-business-around-your-personal-brand/</link>
		<comments>http://www.lauraroeder.com/2009/06/building-a-business-around-your-personal-brand/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 19:29:03 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=254</guid>
		<description><![CDATA[Mentioned in this video: Clay Collins I know this can be a controversial topic, and I really want to hear your thoughts on it! Building a Business Around Your Personal Brand is a post from: Laura Roeder Share and Enjoy:<p><a href="http://www.lauraroeder.com/2009/06/building-a-business-around-your-personal-brand/">Building a Business Around Your Personal Brand</a> is a post from: <a href="http://www.lauraroeder.com">Laura Roeder</a></p>
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			<content:encoded><![CDATA[<p><a href="http://www.lauraroeder.com/2009/06/building-a-business-around-your-personal-brand/"><em>Click here to view the embedded video.</em></a></p>
<p>Mentioned in this video: <a href="http://www.financeyourfreedom.com/blog/" target="_blank">Clay Collins</a></p>
<p>I know this can be a controversial topic, and I really want to hear your thoughts on it!</p>
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