Social Media Marketing Made Easy | Facebook & Twitter for Business

What to Say on Social Media – 10 Talk Worthy Topics

Guest post Adeah Wetzel

Are you participating with your friends, followers and likes on social media?
Okay, I hear the mumbling…”What do I share? Who cares if I am at the car-wash?”

Right. I get that a lot.

Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) and I promise your perspective will be different…So will your business.

What to say on social media- 10 talk worthy topics

1. Things you treasure- Think about things that light your fire! It doesn’t matter how big or small , it seems people love these insider warm-fuzzies. So what is it for you? Mine are spiritual and personal growth, yummy foods, and funny things my kids say.

2. Things that inspire you- Where do you go to affirm your greatness? Art? Songs? Favorite author? Mine include the ocean, women who are living their passion and chocolate.

3. Tools you often use- Stop and consider what items are you using throughout your day. Ergonomic chair? Astronaut pen? Vitamixer? Tell people how they bring value into your life/business/family. My top tools- headset for calls, Dr. Bronner’s Magic Soap, ipod touch and pandora.com.

4. Bragging Rights- Share your accomplishments in your business. Did you help a client face her fear of asking for a raise? Tell people! Is your schedule booked with clients for the next 2 months? Brag about it! You get the idea, right?

5. Other peoples’ stuff- What e-newsletter do you always read? What blogs are you subscribed to? What events/products are your peers producing? What website offers great content for your community?

6. You couldn’t stop laughing because… Funny things (not at the expense of others of course!) are wonderful to share. Search on Youtube.com for a funny video or find a photo that cracks you up. Here is a great example: 

7. Ask questions- Get curious about your community. What are their thoughts about current affairs? What are they doing this weekend? How do they manage family and work life? What books are on their nightstands or Kindles? What cures a bad day? It doesn’t have to be about your work. Focus on getting to know who you are connected with on your social media profiles.

8. Witty musings- You know those strange and lovely things that happen to us in life? One morning I found a worm in my coffee and shared about it. These moments show your human side and give others a chance to connect on a common trait…being human.

9. Places or products- Where did you get your haircut? What is your favorite “I’m not cooking tonight” restaurant? Did your insurance agent go above and beyond? Did your cell phone company correct an error they made (what that could happen!)? Sharing your interactions with other businesses is a simple and lovely way to build community.

10. Promote your stuff!- Important to note this is #10 of 10 but it is still on the list. Earning a profit from your business is important, so share your goods too! Pull up those old blog posts from last year. Take quotes from your book. Tell people about your next event or you’re open for one more coaching client or your speaking on the local radio station as an expert in your field. Share about the services you offer in a balance with the other 9 items on this list.

The point is to nurture a connection with like-hearted people who will love being with you & your business just because of you! Remember to key into the emotions (human factor) of what you are sharing.

Adeah Wetzel brings her finely tuned sense of human behaviors, thoughts, and motivations into her true love affair with relationship marketing- the ultimate way to bring like-minded people from across the globe into your business.

Does marketing feel like flossing? You know it would be a good habit for your business but you keep forgetting to do it!  That’s why Adeah created The Reach Kit – a set-up and go system with hands-on support to habituate your marketing. Learn more at www.wholeheartedsocialmedia.com/ReachKit

Your First 1,000 Fans: How to Get Started in Social Media Marketing

Click “play” to get your first 1,000 fans (for free)

Register now for this free webinar and leave with:

• The one factor that tells me within the first glance if your Twitter account will be successful
• A behind-the-scenes look at the timeline of exactly how I’ve grown my following to 18,000 on Twitter, 16,000 on Facebook, and 7,000 on Google+
• The dead-simple secret sauce for ensuring that your social media fans actually visit your website
• The essential mindset shift that’s necessary to start seeing results from social marketing

Your First 1,000 Fans: How To Get Started in Social Media Marketing

Weekly Marketing Schedule for Warriors

Here are the core activities needed in the weekly marketing schedule:

1-2 emails per week

Email is the #1 medium for ALL online marketers. Use MailChimp or Aweber. The key here is to deliver real value to your email subscribers. Give them free stuff like ebooks or actionable videos. Then give your subscribers a discount off your app or service. Only after you have given your subscribers free and discounted stuff can you ask them to pay full price for your solution.

2 YouTube videos per week

Keep these videos less than 3 minutes. Use Google Keyword Tool to find topics that have potential to rank you on the first page of Goolge. Laura Roeder and others have indicated that traffic coming from YouTube converts 10 times better than random cold traffic. Make sure to create these videos on your YouTube Channel. The more likes, views, and video responses you can get the higher this video will rank on Google. For more info on YouTube videos scope out this video from Laura Roeder here.

One Guest Post or Interview per week

Guests blog posts help with exposure, credibility, and SEO. Write a great piece of content (like this) and pitch it to sites that utilize guest posters. You need to sell yourself and the content in order to get published. Including a short action video along with your guest post will increase the chances that you get published. A video interview is just as good as a guest blog post. Sites like Mixergy.com, TheRiseToTheTop , or IdeaMensch are money video interview candidates.

One give-away per week

Reach out to relevant blogs in your space and see if they would like to do a give-away contest with your app. If you are doing a SaaS product offer to give the blogger 5 One Year subscriptions. Make sure the contest includes both comments and tweets. An example of a contest I did from AppSumo can be seen here. Just copy this format.

2 Blog Posts on your site per week

Use the Google Keyword Tool research to determine blog topics to go after and attempt to rank for. Think about re-purposing content. Write about one of the topics you spoke about in your YouTube videos then include that video in your post. This way you enhance your blog post and don’t have to re-create the wheel. Use basic SEO principles in every blog post.

Tweet and Facebook everyday

Tweet and Facebook early and often. Use Hootsuite and Timely.is to automate your social network marketing. Mention and reach out to customers, friends, and experts on Twitter/Facebook. Twitter is awesome for customer service. Tweets shot out earlier in the day will have better performance and reach. At least 3 tweets and one Facebook update per day.

This schedule will help you in every aspect of your online marketing strategy but it is not perfect. Unbounce did an EPIC Free ebook focused on a 6-month Online Marketing schedule. You get it in exchange for a tweet here.

What did I miss? Please comment below and let me know!

Matt Smith is the co-founder of BusinesPirate.com. He was previously one of the BizDev guys at AppSumo and is currently getting his MBA from Thunderbird School of Global Management. His current venture, Business Pirate, helps educate sales and marketing pros through online video courses. When he is not playing on the computer, he likes to exercise and eat raw fish in sunny Scottsdale, Arizona.

The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All

Have you seen the new Facebook? Timeline, the ticker, your “talking about this” number – there are so many big changes it can be hard to keep up.

These changes are CRUCIAL to successful facebook marketing and we don’t want you to get left in the dark. That’s why we decided to hold a special webinar to get you up to date.

In this completely FREE one hour video, you’ll learn:

• All about the new “timeline” and how will it affect your business
• How to completely separate your business life from your personal life on Facebook (finally!)
• Why the new changes could actually have zero impact on your Facebook marketing
• The groundbreaking “off-page” way to market on Facebook
• The bottom line on pages versus profiles versus groups and where to send your prospects

You’ll also learn more about our in-depth program Zero to Facebook.

5 Key Steps to EXPLODING Your Business on Facebook

Guest post by Jess Webb

Facebook is a fabulous platform for marketing your business. With over 500 million users, and at least 50% of those logging in every single day, it has become a huge, vibrant community, where people go to connect, play and network. It has become a part of our every day lives. And chances are, your target market is hanging out there, as well…

The biggest thing to keep in mind when marketing your business on Facebook is that people are not on there to do business or to be marketed to. They are there to connect with friends, family and colleagues. They are there to have fun, to interact, to see what everyone else is up to.

So when you’re using Facebook for your business, always keep this in mind and look for ways to do your marketing in a way that is not annoying and spammy and that adds to the value and fun of Facebook rather than getting in someone’s face with something they don’t want.

With that in mind, here are 5 key steps that you can take to start exploding your business on Facebook today.

Step 1: Use a Facebook Business Page

Facebook Business Pages are where Facebook wants you to be doing business. Also known as Fan Pages or Like Pages, this is the place where you can promote your business and build a fanbase of people who are interested in hearing from you on a regular basis.

Facebook Pages are easy to customize, and you can have an unlimited number of fans, as opposed to being limited to only 5,000 friends on a personal profile. They function much the same as a personal profile, with the Wall, tabs and various other tools and features that are the same. Facebook made some exciting changes this year to Pages that allow you to use Facebook as your Page and post things to your Page using the standard Facebook Share buttons around the web.

Step 2: Customize Your Facebook Page

With so many businesses now using Facebook as part of their marketing strategy, it is more important than ever to do what you can to stand out from the crowd. One of the best ways to do this is to customize your Page so that it reflects you and your brand and lets your potential fans know why they should hang around and choose to follow you.

You can customize the picture in the left sidebar and make it a nice vertical banner with your logo, picture, name, tagline and any other info you would like to include on there. Since this banner shows up on every page within your Facebook Page, it’s a great way to really brand your Facebook presence.

The other important piece when customizing your Facebook Page is to set up a Welcome or Landing tab. This is the page that non fans automatically see when they first visit your Page, instead of just seeing the Wall. The Welcome tab gives you a chance to let potential fans know why they should follow you and click that Like button. Having a Welcome tab set up can increase the number of conversions (people who actually click Like) by 45%! So it’s an important piece to have in place on your Page.

Your Welcome tab can include a special gift that your new fan can only access after they click Like, as well, so it’s a great way to offer an incentive or a thank you for your new fans to show them you appreciate them.

A Welcome tab is like an optin offer for your Facebook Page.

Step 3: Keep Your Page Updated – Regularly

One of the worst things you can do for your Facebook marketing strategy is to set up a Page and then rarely (or never!) update it. If your fans don’t hear from you, they will forget you. And if they forget you, they certainly won’t be doing business with you!

So be sure to set up a marketing plan for your Facebook Page so that you ensure it stays up to date, with new content going out to your fans on a regular basis. Posting daily, and even several times a day, is a great way to get your fans engaging with you by posting comments or clicking Like on your updates.

And by posting regular updates, you’ll be staying top of mind so that when they need what you have to offer, they know where to go and will contact you.

Step 4: Network with Other Facebook Pages

You can use Facebook as your Page by choosing the setting in your Account drop-down menu. This allows you to Like other Pages and comment on their Wall or updates as your Page, which means you leave a link back to your Page. This is a great way to interact and network with other Page owners, as well as to get in front of your target market and attract new fans.

When using Facebook as your Page, always be mindful of how you are interacting and what you are saying. Remember, you are commenting on someone else’s Page, and they don’t want to be spammed, either! When leaving a comment, make sure it is something that will add value to their Page and the conversation. Don’t go blatantly advertising yourself or your services. Instead, join the conversation and contribute comments that are thoughtful and helpful.

When you do this, it will help you to build relationships with other Page owners, as well as attract new fans who like what you have to say.

Step 5: Talk About and Link to Your Page

It’s great to have a Facebook Page, but if no one knows about it, then it’s not going to do you much good. You need to get it out there and tell people where to find you on Facebook.

If you have an email list, send out an email letting them know where they can find you on Facebook and invite them to become a fan. Send out some Tweets inviting your Twitter followers over to your Facebook Page. Invite your LinkedIn connections to connect with you on Facebook as well. Are you starting to get the idea?

Add a nice Facebook icon or Like Box to your website. The Like Box let’s visitors become a fan of your Page right from your website, without even having to leave your site, which makes it even more convenient for them.

Link to your Facebook Page from your LinkedIn profile, your Twitter profile and anywhere else you hang out online. Add it to your profile on any forums or groups you’re in.

Add it to your email signature, your author bio and anywhere else you can think of.

And don’t forget to add your Facebook URL to your offine marketing as well. Put it on your business cards, brochures and any other print materials you use.

Following these 5 steps will get you off to a great start to build your Facebook presence and explode your business.

And always remember, Facebook especially is about relationships and connecting. Once you’ve got those new fans, focus on building a relationship with them, getting to know them and helping them out, and they’ll want to stick around and even tell their friends about you!

Jess is a digital artist and quirky entrepreneur who loves to create a beautiful and delicious online presence for the female entrepreneur. Facebook is one of her specialties and she can help you create a fabulous custom Facebook presence that helps you stand out from the crowd and attracts your ideal customers. You can find her on Facebook or at her Jessilicious website

The Online Party That Cannot Be Missed

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Add YouTube To Your Facebook Page

Ever noticed the nifty YouTube tab on The Dash Facebook page?

Now it’s time to get your very own! Pretty cool huh?

It’s important to give people a reason to visit your Facebook page, I know you don’t have a ton of spare time to create additional content just for your Facebook buddies. That’s why it’s important to automate your content streams into your page to continuously give fans something fresh to check out. Integrating your Facebook and YouTube accounts just requires one simple app – Involver’s YouTube Channel app which you can find on this page. Start by clicking the “install” button on this page under the YouTube Channel app. From there you will need to enter your YouTube username and choose your settings, I’ve created a quick video containing how to do that and other Facebook app modifications that you can watch right here:

Read the Transcript ▼

How To Let Users Upload Their Own Photos And Videos To Your Facebook Page

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The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All

If you’ve been trying to use facebook to promote your business with meager or zero results – listen up – this free webinar is for you.

Finally, you have the ability to untangle your personal profile from your “business life” on facebook. On this free webinar you’ll learn how to interact on facebook as your business and leave your profile just for friends and family.

These changes are CRUCIAL to successful facebook marketing and I don’t want you to get left in the dark.

In this completely FREE one hour video you’ll learn:

• Why your facebook page will look totally different (whether you’re ready or not!) on March 1, 2011 and how to leverage these changes
• How to completely separate your business life from your personal life on facebook (finally!)
• The truth about if you’re allowed to promote your business on facebook WITHOUT ponying up for advertising
• The groundbreaking new “off-page” way to market on facebook
• The bottom line on pages versus profiles versus groups and which one is the MOST effective for promoting a business

You’ll also learn more about my in-depth online seminar Zero to Facebook.

Facebook Insights

Are facebook pages (what used to be known as fan pages) really useful for a business? Well, I would say yes and in more ways than you might think.

Take a peek into facebook’s Insights, a valuable feature I’m guessing you didn’t even know was there!

What are Facebook Insights?

Insights is a collection of data about the people who “like” your page. This includes demographics like age and location as well as info about how they interact with your page.

Insights only apply to Facebook pages, not your personal profile. To find your insights, log into facebook then click “ads and pages” on the left side. From there click “view insights” which you should see listed underneath your page title. You’ll find details about the “users” of your page but also which messages brought out the most audience interaction.

Spend a little time exploring all the different charts and graphs and see what surprises you can discover about your audience!

Here’s a peek into my Zero to Facebook training where I show you how to access your insights and what surprising data you can find!

Read the Transcript ▼