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	<title>Social Media Marketing Made Easy &#124; Facebook &#38; Twitter for Business &#187; Facebook</title>
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	<description>Effective - Social Media Marketing -  How You Can Leverage Facebook Marketing &#38; Twitter Marketing To Increase Profits For Your Business!</description>
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		<title>What to Say on Social Media &#8211; 10 Talk Worthy Topics</title>
		<link>http://www.lauraroeder.com/2012/01/what-to-say-on-social-media-10-talk-worthy-topics/</link>
		<comments>http://www.lauraroeder.com/2012/01/what-to-say-on-social-media-10-talk-worthy-topics/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 16:00:35 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Guest post Adeah Wetzel Are you participating with your friends, followers and likes on social media? Okay, I hear the mumbling&#8230;&#8221;What do I share? Who cares if I am at the car-wash?&#8221; Right. I get that a lot. Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) [...]<p><a href="http://www.lauraroeder.com/2012/01/what-to-say-on-social-media-10-talk-worthy-topics/">What to Say on Social Media &#8211; 10 Talk Worthy Topics</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Guest post <a href="http://www.wholeheartedsocialmedia.com/ReachKit" target="_blank">Adeah Wetzel</a></p>
<p>Are you participating with your friends, followers and likes on social media?<br />
Okay, I hear the mumbling&#8230;&#8221;What do I share? Who cares if I am at the car-wash?&#8221;</p>
<p>Right. I get that a lot.</p>
<p>Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) and I promise your perspective will be different&#8230;So will your business.</p>
<h4>What to say on social media- 10 talk worthy topics</h4>
<p><strong><big>1. Things you treasure-</big></strong> Think about things that light your fire! It doesn&#8217;t matter how big or small , it seems people love these insider warm-fuzzies. So what is it for you? Mine are spiritual and personal growth, yummy foods, and funny things my kids say.</p>
<p><strong><big>2. Things that inspire you-</big></strong> Where do you go to affirm your greatness? Art? Songs? Favorite author? Mine include the ocean, women who are living their passion and chocolate.</p>
<p><strong><big>3. Tools you often use-</big></strong> Stop and consider what items are you using throughout your day. Ergonomic chair? Astronaut pen? Vitamixer? Tell people how they bring value into your life/business/family. My top tools- headset for calls, Dr. Bronner&#8217;s Magic Soap, ipod touch and pandora.com.</p>
<p><strong><big>4. Bragging Rights-</big></strong> Share your accomplishments in your business. Did you help a client face her fear of asking for a raise? Tell people! Is your schedule booked with clients for the next 2 months? Brag about it! You get the idea, right?</p>
<p><strong><big>5. Other peoples&#8217; stuff-</big></strong> What e-newsletter do you always read? What blogs are you subscribed to? What events/products are your peers producing? What website offers great content for your community?</p>
<p><strong><big>6. You couldn&#8217;t stop laughing because&#8230;</big></strong> Funny things (not at the expense of others of course!) are wonderful to share. Search on Youtube.com for a funny video or find a photo that cracks you up. Here is a great example: <p><a href="http://www.lauraroeder.com/2012/01/what-to-say-on-social-media-10-talk-worthy-topics/"><em>Click here to view the embedded video.</em></a></p></p>
<p><strong><big>7. Ask questions-</big></strong> Get curious about your community. What are their thoughts about current affairs? What are they doing this weekend? How do they manage family and work life? What books are on their nightstands or Kindles? What cures a bad day? It doesn&#8217;t have to be about your work. Focus on getting to know who you are connected with on your social media profiles.</p>
<p><strong><big>8. Witty musings-</big></strong> You know those strange and lovely things that happen to us in life? One morning I found a worm in my coffee and shared about it. These moments show your human side and give others a chance to connect on a common trait&#8230;being human.</p>
<p><strong><big>9. Places or products-</big></strong> Where did you get your haircut? What is your favorite &#8220;I&#8217;m not cooking tonight&#8221; restaurant? Did your insurance agent go above and beyond? Did your cell phone company correct an error they made (what that could happen!)? Sharing your interactions with other businesses is a simple and lovely way to build community.</p>
<p><strong><big>10. Promote your stuff!-</big></strong> Important to note this is #10 of 10 but it is still on the list. Earning a profit from your business is important, so share your goods too! Pull up those old blog posts from last year. Take quotes from your book. Tell people about your next event or you’re open for one more coaching client or your speaking on the local radio station as an expert in your field. Share about the services you offer in a balance with the other 9 items on this list.</p>
<p>The point is to nurture a connection with like-hearted people who will love being with you &amp; your business just because of you! Remember to key into the emotions (human factor) of what you are sharing.</p>
<blockquote>
<div>
<p><img class="alignleft" style="margin-right: 10px;" title="Adeah Wetzel" src="http://www.lauraroeder.com/wp-content/uploads/Adeah-Wetzel.jpg" alt="" width="140" height="180" />Adeah Wetzel brings her finely tuned sense of human behaviors, thoughts, and motivations into her true love affair with relationship marketing- the ultimate way to bring like-minded people from across the globe into your business.</p>
<p>Does marketing feel like flossing? You know it would be a good habit for your business but you keep forgetting to do it!  That’s why Adeah created The Reach Kit &#8211; a set-up and go system with hands-on support to habituate your marketing. Learn more at <a href="http://www.wholeheartedsocialmedia.com/ReachKit">www.wholeheartedsocialmedia.com/ReachKit</a></p>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2012/01/what-to-say-on-social-media-10-talk-worthy-topics/">What to Say on Social Media &#8211; 10 Talk Worthy Topics</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>Your First 1,000 Fans: How to Get Started in Social Media Marketing</title>
		<link>http://www.lauraroeder.com/2012/01/have-you-hit-your-first-1000-fans/</link>
		<comments>http://www.lauraroeder.com/2012/01/have-you-hit-your-first-1000-fans/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:00:30 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=6141</guid>
		<description><![CDATA[Click “play” to get your first 1,000 fans (for free) Register now for this free webinar and leave with: The one factor that tells me within the first glance if your Twitter account will be successful A behind-the-scenes look at the timeline of exactly how I’ve grown my following to 18,000 on Twitter, 16,000 on [...]<p><a href="http://www.lauraroeder.com/2012/01/have-you-hit-your-first-1000-fans/">Your First 1,000 Fans: How to Get Started in Social Media Marketing</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Click “play” to get your first 1,000 fans (for free)</p>
<p><a href="http://www.lauraroeder.com/2012/01/have-you-hit-your-first-1000-fans/"><em>Click here to view the embedded video.</em></a></p>
<p>Register now for this free webinar and leave with:</p>
<ul>
<li>The one factor that tells me within the first glance if your Twitter account will be successful</li>
<li>A behind-the-scenes look at the timeline of exactly how I’ve grown my following to 18,000 on Twitter, 16,000 on Facebook, and 7,000 on Google+</li>
<li>The dead-simple secret sauce for ensuring that your social media fans actually visit your website</li>
<li>The essential mindset shift that’s necessary to start seeing results from social marketing</li>
</ul>
<p>Your First 1,000 Fans: How To Get Started in Social Media Marketing</p>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2012/01/have-you-hit-your-first-1000-fans/">Your First 1,000 Fans: How to Get Started in Social Media Marketing</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>Weekly Marketing Schedule for Warriors</title>
		<link>http://www.lauraroeder.com/2012/01/weekly-marketing-schedule-for-warriors/</link>
		<comments>http://www.lauraroeder.com/2012/01/weekly-marketing-schedule-for-warriors/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:00:15 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
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		<description><![CDATA[Guest post By Matt Smith A marketing schedule is crucial for long-term success and consistent results. Put your optimal schedule down on paper then stick to it. A schedule makes you accountable and ensures you are getting enough content and exposure out there. I’m currently leveraging this exact schedule to promote my company BusinessPirate.com Here [...]<p><a href="http://www.lauraroeder.com/2012/01/weekly-marketing-schedule-for-warriors/">Weekly Marketing Schedule for Warriors</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
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<p>Guest post By <a href="http://BusinessPirate.com" target="_blank">Matt Smith</a></p>
<p>A marketing schedule is crucial for long-term success and consistent results. Put your optimal schedule down on paper then stick to it. A schedule makes you accountable and ensures you are getting enough content and exposure out there. I’m currently leveraging this exact schedule to promote my company <a href="http://www.businesspirate.com/">BusinessPirate.com</a></p>
</div>
<p>Here are the core activities needed in the weekly marketing schedule:</p>
<h4 style="padding-left: 30px;">1-2 emails per week</h4>
<p style="padding-left: 30px;">Email is the #1 medium for ALL online marketers. Use <a href="http://mailchimp.com/" target="_blank">MailChimp</a> or <a href="http://www.aweber.com/" target="_blank">Aweber</a>. The key here is to deliver real value to your email subscribers. Give them free stuff like ebooks or actionable videos. Then give your subscribers a discount off your app or service. Only after you have given your subscribers free and discounted stuff can you ask them to pay full price for your solution.</p>
<h4 style="padding-left: 30px;">2 YouTube videos per week</h4>
<p style="padding-left: 30px;">Keep these videos less than 3 minutes. Use <a href="https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&amp;__u=1000000000&amp;__o=kt&amp;ideaRequestType=KEYWORD_IDEAS#search.none" target="_blank">Google Keyword Tool</a> to find topics that have potential to rank you on the first page of Goolge. Laura Roeder and others have indicated that traffic coming from YouTube converts 10 times better than random cold traffic. Make sure to create these videos on your YouTube Channel. The more likes, views, and video responses you can get the higher this video will rank on Google. For more info on YouTube videos scope out this video from Laura Roeder <a href="http://video.lauraroeder.com/youtube-replay" target="_blank">here</a>.</p>
<h4 style="padding-left: 30px;">One Guest Post or Interview per week</h4>
<p style="padding-left: 30px;">Guests blog posts help with exposure, credibility, and SEO. Write a great piece of content (like this) and pitch it to sites that utilize guest posters. You need to sell yourself and the content in order to get published. Including a short action video along with your guest post will increase the chances that you get published. A video interview is just as good as a guest blog post. Sites like <a href="http://mixergy.com/" target="_blank">Mixergy.com</a>, <a href="http://www.therisetothetop.com/" target="_blank">TheRiseToTheTop</a> , or <a href="http://ideamensch.com/" target="_blank">IdeaMensch</a> are money video interview candidates.</p>
<h4 style="padding-left: 30px;">One give-away per week</h4>
<p style="padding-left: 30px;">Reach out to relevant blogs in your space and see if they would like to do a give-away contest with your app. If you are doing a SaaS product offer to give the blogger 5 One Year subscriptions. Make sure the contest includes both comments and tweets. An example of a contest I did from <a href="http://appsumo.com/" target="_blank">AppSumo</a> can be seen <a href="http://www.macstories.net/giveaway/appsumo-mariner-software-bundle-giveaway/" target="_blank">here</a>. Just copy this format.</p>
<h4 style="padding-left: 30px;">2 Blog Posts on your site per week</h4>
<p style="padding-left: 30px;">Use the Google Keyword Tool research to determine blog topics to go after and attempt to rank for. Think about re-purposing content. Write about one of the topics you spoke about in your YouTube videos then include that video in your post. This way you enhance your blog post and don’t have to re-create the wheel. Use basic SEO principles in every blog post.</p>
<h4 style="padding-left: 30px;">Tweet and Facebook everyday</h4>
<p style="padding-left: 30px;">Tweet and Facebook early and often. Use <a href="http://hootsuite.com/" target="_blank">Hootsuite</a> and <a href="http://timely.is/" target="_blank">Timely.is</a> to automate your social network marketing. Mention and reach out to customers, friends, and experts on Twitter/Facebook. Twitter is awesome for customer service. Tweets shot out earlier in the day will have better performance and reach. At least 3 tweets and one Facebook update per day.</p>
<p>This schedule will help you in every aspect of your online marketing strategy but it is not perfect. Unbounce did an EPIC Free ebook focused on a 6-month Online Marketing schedule. You get it in exchange for a tweet<a href="http://try.unbounce.com/noob-guide-pdf/"> here</a>.</p>
<p>What did I miss? Please comment below and let me know!</p>
<blockquote><p><img class="alignleft" style="margin-right: 10px;" title="Matt Smith" src="http://www.lauraroeder.com/wp-content/uploads/Matt-Smith.jpg" alt="" width="151" height="143" />Matt Smith is the co-founder of <a href="http://businesspirate.com/">BusinesPirate.com</a>. He was previously one of the BizDev guys at AppSumo and is currently getting his MBA from Thunderbird School of Global Management. His current venture, Business Pirate, helps educate sales and marketing pros through online video courses. When he is not playing on the computer, he likes to exercise and eat raw fish in sunny Scottsdale, Arizona.</p></blockquote>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2012/01/weekly-marketing-schedule-for-warriors/">Weekly Marketing Schedule for Warriors</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All</title>
		<link>http://www.lauraroeder.com/2012/01/facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/</link>
		<comments>http://www.lauraroeder.com/2012/01/facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 16:00:22 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=6020</guid>
		<description><![CDATA[Have you seen the new Facebook? Timeline, the ticker, your “talking about this” number &#8211; there are so many big changes it can be hard to keep up. These changes are CRUCIAL to successful facebook marketing and we don’t want you to get left in the dark. That’s why we decided to hold a special [...]<p><a href="http://www.lauraroeder.com/2012/01/facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/">The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Have you seen the new Facebook? Timeline, the ticker, your “talking about this” number &#8211; there are so many big changes it can be hard to keep up.</p>
<p>These changes are CRUCIAL to successful <a href="http://lauraroeder.com/facebook-marketing">facebook marketing</a> and we don’t want you to get left in the dark. That’s why we decided to hold a special webinar to get you up to date.</p>
<p>In this completely FREE one hour video, you’ll learn:</p>
<ul>
<li>All about the new “timeline” and how will it affect your business</li>
<li>How to completely separate your business life from your personal life on Facebook (finally!)</li>
<li>Why the new changes could actually have zero impact on your Facebook marketing</li>
<li>The groundbreaking “off-page” way to market on Facebook</li>
<li>The bottom line on pages versus profiles versus groups and where to send your prospects</li>
</ul>
<p>You’ll also learn more about our in-depth program <a href="http://lauraroeder.com/resources/zero-to-facebook/">Zero to Facebook</a>.</p>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2012/01/facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/">The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>5 Key Steps to EXPLODING Your Business on Facebook</title>
		<link>http://www.lauraroeder.com/2011/10/5-key-steps-to-exploding-your-business-on-facebook/</link>
		<comments>http://www.lauraroeder.com/2011/10/5-key-steps-to-exploding-your-business-on-facebook/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 15:00:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=5478</guid>
		<description><![CDATA[Guest post by Jess Webb Facebook is a fabulous platform for marketing your business. With over 500 million users, and at least 50% of those logging in every single day, it has become a huge, vibrant community, where people go to connect, play and network. It has become a part of our every day lives. [...]<p><a href="http://www.lauraroeder.com/2011/10/5-key-steps-to-exploding-your-business-on-facebook/">5 Key Steps to EXPLODING Your Business on Facebook</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p><em>Guest post by <a href="http://www.jessilicious.com/" target="_blank">Jess Webb</a></em></p>
<p>Facebook is a fabulous platform for marketing your business. With over 500 million users, and at least 50% of those logging in every single day, it has become a huge, vibrant community, where people go to connect, play and network. It has become a part of our every day lives. And chances are, your target market is hanging out there, as well&#8230;</p>
<p>The biggest thing to keep in mind when <a href="http://www.lauraroeder.com/facebook-marketing/" target="_blank">marketing your business on Facebook</a> is that people are not on there to do business or to be marketed to. They are there to <em>connect</em> with friends, family and colleagues. They are there to have fun, to interact, to see what everyone else is up to.</p>
<p>So when you’re using Facebook for your business, always keep this in mind and look for ways to do your marketing in a way that is not annoying and spammy and that <em>adds</em> to the value and fun of Facebook rather than getting in someone’s face with something they don’t want.</p>
<p>With that in mind, here are 5 key steps that you can take to start exploding your business on Facebook today.</p>
<h3>Step 1: Use a Facebook Business Page</h3>
<p>Facebook Business Pages are where Facebook wants you to be doing business. Also known as Fan Pages or Like Pages, this is the place where you can promote your business and build a fanbase of people who are interested in hearing from you on a regular basis.</p>
<p>Facebook Pages are easy to customize, and you can have an unlimited number of fans, as opposed to being limited to only 5,000 friends on a personal profile. They function much the same as a personal profile, with the Wall, tabs and various other tools and features that are the same. Facebook made some exciting changes this year to Pages that allow you to use Facebook <em>as</em> your Page and post things to your Page using the standard Facebook Share buttons around the web.</p>
<h3>Step 2: Customize Your Facebook Page</h3>
<p>With so many businesses now using Facebook as part of their marketing strategy, it is more important than ever to do what you can to stand out from the crowd. One of the best ways to do this is to customize your Page so that it reflects you and your brand and lets your potential fans know why they should hang around and choose to follow you.</p>
<p>You can customize the picture in the left sidebar and make it a nice vertical banner with your logo, picture, name, tagline and any other info you would like to include on there. Since this banner shows up on every page within your Facebook Page, it’s a great way to really brand your Facebook presence.</p>
<p>The other important piece when customizing your Facebook Page is to set up a Welcome or Landing tab. This is the page that non fans automatically see when they first visit your Page, instead of just seeing the Wall. The Welcome tab gives you a chance to let potential fans know <em>why</em> they should follow you and click that Like button. Having a Welcome tab set up can increase the number of conversions (people who actually click Like) by 45%! So it’s an important piece to have in place on your Page.</p>
<p>Your Welcome tab can include a special gift that your new fan can only access after they click Like, as well, so it’s a great way to offer an incentive or a thank you for your new fans to show them you appreciate them.</p>
<p>A Welcome tab is like an optin offer for your Facebook Page.</p>
<h3>Step 3: Keep Your Page Updated &#8211; Regularly</h3>
<p>One of the <em>worst</em> things you can do for your Facebook marketing strategy is to set up a Page and then rarely (or never!) update it. If your fans don’t hear from you, they will forget you. And if they forget you, they certainly won’t be doing business with you!</p>
<p>So be sure to set up a marketing plan for your Facebook Page so that you ensure it stays up to date, with new content going out to your fans on a regular basis. Posting daily, and even several times a day, is a great way to get your fans engaging with you by posting comments or clicking Like on your updates.</p>
<p>And by posting regular updates, you’ll be staying top of mind so that when they need what you have to offer, they know where to go and will contact you.</p>
<h3>Step 4: Network with Other Facebook Pages</h3>
<p>You can use Facebook <em>as</em> your Page by choosing the setting in your Account drop-down menu. This allows you to Like other Pages and comment on their Wall or updates as your Page, which means you leave a link back to your Page. This is a great way to interact and network with other Page owners, as well as to get in front of your target market and attract new fans.</p>
<p>When using Facebook as your Page, always be mindful of how you are interacting and what you are saying. Remember, you are commenting on someone else’s Page, and they don’t want to be spammed, either! When leaving a comment, make sure it is something that will add <em>value</em> to their Page and the conversation. Don’t go blatantly advertising yourself or your services. Instead, join the conversation and contribute comments that are thoughtful and helpful.</p>
<p>When you do this, it will help you to build relationships with other Page owners, as well as attract new fans who like what you have to say.</p>
<h3>Step 5: Talk About and Link to Your Page</h3>
<p>It’s great to have a Facebook Page, but if no one knows about it, then it’s not going to do you much good. You need to get it out there and tell people where to find you on Facebook.</p>
<p>If you have an email list, send out an email letting them know where they can find you on Facebook and invite them to become a fan. Send out some Tweets inviting your Twitter followers over to your Facebook Page. Invite your LinkedIn connections to connect with you on Facebook as well. Are you starting to get the idea?</p>
<p>Add a nice Facebook icon or Like Box to your website. The Like Box let’s visitors become a fan of your Page right from your website, without even having to leave your site, which makes it even more convenient for them.</p>
<p>Link to your Facebook Page from your LinkedIn profile, your Twitter profile and anywhere else you hang out online. Add it to your profile on any forums or groups you’re in.</p>
<p>Add it to your email signature, your author bio and anywhere else you can think of.</p>
<p>And don’t forget to add your Facebook URL to your <em>offine marketing</em> as well. Put it on your business cards, brochures and any other print materials you use.</p>
<p>Following these 5 steps will get you off to a great start to build your Facebook presence and explode your business.</p>
<p>And always remember, Facebook especially is about relationships and connecting. Once you’ve got those new fans, focus on building a relationship with them, getting to know them and helping them out, and they’ll want to stick around and even tell their friends about you!</p>
<blockquote><p><img class="alignleft" style="margin-right: 10px;" title="Jess Webb" src="http://www.lauraroeder.com/wp-content/uploads/Jess-Webb-e1319450808891.jpg" alt="" width="126" height="147" />Jess is a digital artist and quirky entrepreneur who loves to create a beautiful and delicious online presence for the female entrepreneur. Facebook is one of her specialties and she can help you create a fabulous custom Facebook presence that helps you stand out from the crowd and attracts your ideal customers. You can find her on <a href="http://www.facebook.com/alljessilicious" target="”_blank”">Facebook</a> or at her <a href="http://www.jessilicious.com" target="”_blank”">Jessilicious website</a></p></blockquote>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2011/10/5-key-steps-to-exploding-your-business-on-facebook/">5 Key Steps to EXPLODING Your Business on Facebook</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>The Online Party That Cannot Be Missed</title>
		<link>http://www.lauraroeder.com/2011/08/the-online-party-that-cannot-be-missed/</link>
		<comments>http://www.lauraroeder.com/2011/08/the-online-party-that-cannot-be-missed/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:00:00 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
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		<description><![CDATA[Get Your Free Ticket At FBFame.com/party/ Need more actionable advice? Get your free weekly marketing "to-do" list, straight to your inbox every Wednesday: The Online Party That Cannot Be Missed is a post from: Social Media Marketing Made Easy &#124; Facebook &#38; Twitter for Business Buffer<p><a href="http://www.lauraroeder.com/2011/08/the-online-party-that-cannot-be-missed/">The Online Party That Cannot Be Missed</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lauraroeder.com/2011/08/the-online-party-that-cannot-be-missed/"><em>Click here to view the embedded video.</em></a></p>
<blockquote>
<h3 style="text-align: center;"><a href="http://fbfame.com/party/">Get Your Free Ticket At FBFame.com/party/</a></h3>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2011/08/the-online-party-that-cannot-be-missed/">The Online Party That Cannot Be Missed</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>Add YouTube To Your Facebook Page</title>
		<link>http://www.lauraroeder.com/2011/05/add-youtube-to-your-facebook-page-2/</link>
		<comments>http://www.lauraroeder.com/2011/05/add-youtube-to-your-facebook-page-2/#comments</comments>
		<pubDate>Thu, 12 May 2011 16:07:35 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
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		<description><![CDATA[Ever noticed the nifty YouTube tab on The Dash Facebook page? Now it&#8217;s time to get your very own! Pretty cool huh? It&#8217;s important to give people a reason to visit your Facebook page, I know you don&#8217;t have a ton of spare time to create additional content just for your Facebook buddies. That&#8217;s why [...]<p><a href="http://www.lauraroeder.com/2011/05/add-youtube-to-your-facebook-page-2/">Add YouTube To Your Facebook Page</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Ever noticed the nifty YouTube tab on <a href="http://www.facebook.com/GetTheDash">The Dash Facebook </a>page?</p>
<p>Now it&#8217;s time to get your very own! Pretty cool huh?</p>
<p>It&#8217;s important to give people a reason to visit your Facebook page, I know you don&#8217;t have a ton of spare time to create additional content just for your Facebook buddies. That&#8217;s why it&#8217;s important to automate your content streams into your page to continuously give fans something fresh to check out. Integrating your Facebook and YouTube accounts just requires one simple app &#8211; <a href="http://www.involver.com/applications/">Involver&#8217;s YouTube Channel app</a> which you can find on this page. Start by clicking the &#8220;install&#8221; button on this page under the YouTube Channel app. From there you will need to enter your YouTube username and choose your settings, I&#8217;ve created a quick video containing how to do that and other Facebook app modifications that you can watch right here:</p>
<p><a href="http://www.lauraroeder.com/2011/05/add-youtube-to-your-facebook-page-2/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="javascript:void(null);" onclick="s_toggleDisplay(document.getElementById('SID971127217'), this, 'Read the Transcript &#9660;', 'Hide the Transcript &#9650;');">Read the Transcript &#9660;</a></p>
<div id='SID971127217' style='display:none;'>
<p>Hi! This is Laura Roeder of getthedash.com, and today I&#8217;m going to show you how to do some things with apps on your Facebook page like add the tab and edit the settings of your app.</p>
<p>So if you install a Facebook app and you don&#8217;t see it showing up on your page, it&#8217;s probably because you need to add it with this little plus sign right here. So I&#8217;m logged in to my Facebook page. If I want an app to show up on this top navigation, I hit the little plus sign and then I have the other apps that I have installed that don&#8217;t have their own tab. So to add the Discussions tab, I just click the little plus sign, hit Discussions, and there we go, and now I have the Discussions tab. So if I want to get rid of it, I just hit the little edit arrow and hit Delete Tab.</p>
<p>Now, to get to your app settings, you need to go to Edit Page over on the left side and then you&#8217;ll see each application show up right here. So usually the settings within them like the YouTube for Pages application, if I need to enter my YouTube username and all that stuff, again on my page I went to Edit on the left-hand side. Now I scroll down to the application and hit Edit right here and that&#8217;s where I can find all my settings, whereI can enter my name. For all of your different applications, this is where you&#8217;re going to look to find the different settings.</p>
<p>So again, once you&#8217;re logged in to your page, just go to that page and hit Edit Page here on the left side. For all the app settings, hit the little plus sign in order to add a new tab for an app.</p>
<p>Again, this is Laura Roeder of getthedash.com.</p>
</div>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2011/05/add-youtube-to-your-facebook-page-2/">Add YouTube To Your Facebook Page</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<item>
		<title>How To Let Users Upload Their Own Photos And Videos To Your Facebook Page</title>
		<link>http://www.lauraroeder.com/2011/03/how-to-let-users-upload-their-own-photos-and-videos-to-your-facebook-page/</link>
		<comments>http://www.lauraroeder.com/2011/03/how-to-let-users-upload-their-own-photos-and-videos-to-your-facebook-page/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 15:47:48 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook photos]]></category>
		<category><![CDATA[facebook video]]></category>

		<guid isPermaLink="false">http://lauraroeder.com/?p=3288</guid>
		<description><![CDATA[Show &#9660; [0:00:00] Hi. This is Laura Roeder of getthedash.com. And today I&#8217;m showing you how to enable the people that like your page to post their own photos and videos on your page or not. So how to control if your fans or your liker&#8217;s can post their own photos and videos on your [...]<p><a href="http://www.lauraroeder.com/2011/03/how-to-let-users-upload-their-own-photos-and-videos-to-your-facebook-page/">How To Let Users Upload Their Own Photos And Videos To Your Facebook Page</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lauraroeder.com/2011/03/how-to-let-users-upload-their-own-photos-and-videos-to-your-facebook-page/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="javascript:void(null);" onclick="s_toggleDisplay(document.getElementById('SID577138012'), this, 'Show &#9660;', 'Hide &#9650;');">Show &#9660;</a></p>
<div id='SID577138012' style='display:none;'>
<p>[0:00:00]</p>
<p>Hi.  This is Laura Roeder of getthedash.com. And today I&#8217;m showing you how to enable the people that like your page to post their own photos and videos on your page or not. </p>
<p>So how to control if your fans or your liker&#8217;s can post their own photos and videos on your Facebook page, so I&#8217;m signing in on my Facebook page, I&#8217;m going to go at edit info here on the top to get to the settings. </p>
<p>And then I&#8217;m going to go to manage permissions. And here&#8217;s what I&#8217;m looking for. In manage permissions, there is something called posting ability. Users can write or post content on the wall, you probably want to check that and then you want to decide if you want users to be able to add their own photos and videos. </p>
<p>This may be a great way to generate content from your community or maybe you want to have more controller for that. So again, it&#8217;s really simple. You just want to go to edit settings of your page, click on manage permissions and then decide if you want these boxes checked or unchecked for users can add photos and videos and then simply head to save changes. </p>
<p>Again, this is Laura Roeder from getthedash.com. </p>
<p>[0:01:10]</p>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2011/03/how-to-let-users-upload-their-own-photos-and-videos-to-your-facebook-page/">How To Let Users Upload Their Own Photos And Videos To Your Facebook Page</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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		<title>The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All</title>
		<link>http://www.lauraroeder.com/2011/02/the-facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/</link>
		<comments>http://www.lauraroeder.com/2011/02/the-facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 16:00:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://lauraroeder.com/?p=3215</guid>
		<description><![CDATA[If you’ve been trying to use facebook to promote your business with meager or zero results &#8211; listen up &#8211; this free webinar is for you. Facebook just introduced some improvements to “pages” (formerly known as “fan pages”) that are GAME-CHANGING for business. These changes allow you to post as your business all over facebook [...]<p><a href="http://www.lauraroeder.com/2011/02/the-facebook-divide-how-to-untangle-your-business-from-your-personal-life-once-and-for-all/">The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>If you’ve been trying to use facebook to promote your business with meager or zero results &#8211; listen up &#8211; this free webinar is for you.</p>
<form action="https://roeder.infusionsoft.com/AddForms/processFormSecure.jsp" method="POST">Facebook just introduced some improvements to “pages” (formerly known as “fan pages”) that are GAME-CHANGING for business. These changes allow you to post as your business all over facebook &#8211; including wall posts, photo comments, and more.</form>
<p>Finally, you have the ability to untangle your personal profile from your “business life” on facebook. On this free webinar you’ll learn how to interact on facebook as your business and leave your profile just for friends and family.</p>
<p>These changes are CRUCIAL to successful <a href="http://lauraroeder.com/facebook-marketing">facebook marketing</a> and I don’t want you to get left in the dark.</p>
<p>In this completely FREE one hour video you’ll learn:</p>
<ul>
<li>Why your facebook page will look totally different (whether you’re ready or not!) on March 1, 2011 and how to leverage these changes</li>
<li>How to completely separate your business life from your personal life on facebook (finally!)</li>
<li>The truth about if you’re allowed to promote your business on facebook WITHOUT ponying up for advertising</li>
<li>The groundbreaking new “off-page” way to market on facebook</li>
<li>The bottom line on pages versus profiles versus groups and which one is the MOST effective for promoting a business</li>
</ul>
<p>You’ll also learn more about my in-depth online seminar <a href="http://lauraroeder.com/resources/zero-to-facebook/" target="_blank">Zero to Facebook</a>.</p>
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		<title>Facebook Insights</title>
		<link>http://www.lauraroeder.com/2010/12/facebook-insights/</link>
		<comments>http://www.lauraroeder.com/2010/12/facebook-insights/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 18:00:00 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.lauraroeder.com/?p=2066</guid>
		<description><![CDATA[Are facebook pages (what used to be known as fan pages) really useful for a business? Well, I would say yes and in more ways than you might think. Take a peek into facebook&#8217;s Insights, a valuable feature I&#8217;m guessing you didn&#8217;t even know was there! What are Facebook Insights? Insights is a collection of [...]<p><a href="http://www.lauraroeder.com/2010/12/facebook-insights/">Facebook Insights</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Are <a href="http://www.facebook.com/GetTheDash" target="_blank">facebook pages</a> (what used to be known as fan pages) really useful for a business? Well, I would say yes and in more ways than you might think.</p>
<p>Take a peek into facebook&#8217;s Insights, a valuable feature I&#8217;m guessing you didn&#8217;t even know was there!</p>
<p>What are Facebook Insights?</p>
<p>Insights is a collection of data about the people who &#8220;like&#8221; your page. This includes demographics like age and location as well as info about how they interact with your page.</p>
<p>Insights only apply to <a href="http://www.facebook.com/GetTheDash" target="_blank">Facebook pages</a>, not your personal profile. To find your insights, log into facebook then click &#8220;ads and pages&#8221; on the left side. From there click &#8220;view insights&#8221; which you should see listed underneath your page title. You&#8217;ll find details about the &#8220;users&#8221; of your page but also which messages brought out the most audience interaction.</p>
<p>Spend a little time exploring all the different charts and graphs and see what surprises you can discover about your audience!</p>
<p>Here&#8217;s a peek into my <a href="http://www.lauraroeder.com/resources/zero-to-facebook/">Zero to Facebook</a> training where I show you how to access your insights and what surprising data you can find!</p>
<p><a href="http://www.lauraroeder.com/2010/12/facebook-insights/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="javascript:void(null);" onclick="s_toggleDisplay(document.getElementById('SID456730117'), this, 'Read the Transcript &#9660;', 'Hide the Transcript &#9650;');">Read the Transcript &#9660;</a></p>
<div id='SID456730117' style='display:none;'>
<p>Facebook provides really, really cool data about the people viewing your page, and this is another reason you want to use a page to promote your business. They do not make this available for groups or for personal profiles.</p>
<p>So you can look through your insights. You can play around with this. Basically, it tells you your active users, your new likes, your total likes. It shows you a little graph of how you&#8217;ve grown over time, your interactions, meaning the people that are liking things on your wall and posting things on your wall.</p>
<p>What&#8217;s even cooler is it shows you demographic data about your users. So right here I have the breakdown of the gender and age of the people who like my page. So if you&#8217;ve ever wondered how old Dashers are, they&#8217;re primarily 35 through 44 is the biggest group, 25 through 54 overall. Look, a pretty good chunk 55+ too. If you&#8217;re in the 55+ you&#8217;re certainly not alone, and slightly more males than females.</p>
<p>I can see the cities that people are in, the countries that they&#8217;re in, the languages that they speak. This is actually a really cool demographic data and I can see the different pages that they&#8217;re looking at and the different places they are coming from.</p>
<p>So again, this is the reason why you don&#8217;t really need go nuts with apps. You can see that not many people are even looking at the other tabs. They are almost all looking at the wall and not so much the other pages.</p>
<p>You can also the video plays, the audio plays, and the photo views, lots of cool data, some data about the interactions as well, and this is something you can dig through on your own. So you go to that by going to Insights on the left-hand side of your page.</p>
</div>
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<div><br/></div><p><a href="http://www.lauraroeder.com/2010/12/facebook-insights/">Facebook Insights</a> is a post from: <a href="http://www.lauraroeder.com">Social Media Marketing Made Easy | Facebook &amp; Twitter for Business</a></p>
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