I am a psychotherapist who specializes in supporting people who have the genetic trait of high sensitivity in thriving and leading.

You: “Genetic? High sensitivity is genetic? And what do you mean by sensitive? Like emotionally? Or, with noise or lighting or food?”

Me: “Yes. All of it.”

About 20% of the population has a more highly sensitive nervous system that is literally picking up on more. This creates a whole different way of living for that 20% that is often COMPLETELY and ENTIRELY the opposite of the dominant culture.

Lots of entrepreneurs and small business owners are highly sensitive and know that they can’t work for anyone else because of their unlimited and ever-changing self and/or they are artists and innovators and have their own creations to sell or share that aren’t already on the marketplace. They very quickly learn that they need to figure out marketing in order to be successful on their own, and that means being online. I am one of those highly sensitive entrepreneurs as well as a small biz owner. I knew there was a lot that I didn’t know about online marketing and I was instantly overwhelmed! My sensitive body was picking up on all the things I needed to do and went into immediate shutdown. That was before I got the smackdown from Laura Roeder herself in a mastery program we did together. You can see an interview she and I recently did together about tech overwhelm here.

Maybe you can relate to me. With these sensitive bodies, us highly sensitive people are naturally externally focused due to all the stimulation we feel coming at us from outside all the time. One implication is that we naturally have a very large and expansive, complete and powerful view. This is why we got into running our own business in the first place and this is really valuable. This view is also what can be overwhelming if it is not also paired with physical reality and our physical desires. In simple terms, being online can create instant overwhelm if you don’t let yourself take it one step at a time in a way that works for YOU. If you try to work for IT, you will burn out mentally, physically, and emotionally.

In my work with sensitive people on this, I have developed a model called Sensitive Leadership where you work with your sensitivity to lead your life. It is based on my theory of The Highly Sensitive Hierarchy of Needs, which comes from Maslow’s theory.

Rather than going from the bottom up, we go from the top down:

If you are highly sensitive, you will not do well trying to start out with an arbitrary plan that someone else told you to do, comparing your self to what someone else has done, or setting up a plan before you understand why you are doing it. Instead, you can use whatever sensations you are feeling to get more of what you want. It’s all valuable and useful information. Even overwhelm.

So, what does this all actually mean for you when you are feeling overwhelmed with all the little pieces and moving parts of your business, being online, marketing, newsletters, Facebook, Twitter……AAAAAAH!

First, breathe.

Start with the most subtle sensation, whatever it is, and bring it down to a more dense practical reality:

1. Transcendent :: What you sense now in literal terms (tingling, buzzing, fluttering, cold, hot, tight, heavy, light), and keep breathing with it.

2. Self-Actualization :: What is here now, that you are here now (I am here in this room with this stuff right now and this is what is factually here/going on).

3. Aesthetic :: What experience you desire or what would feel better, what would feel beautiful to you (my example: right now I want to feel support).

4. Cognitive :: What you know (when I imagine the feeling of support I get an image of having someone to talk to consistently about my business).

5. Esteem :: What you can do (at least 10 possibilities of things you can do to feel supported this way).

6. Love + Belonging :: What you actually do (choose one of your options: I set up an accountability buddy each week to help me accomplish one main goal for the week and feel connection with another business owner like me).

7. Safety :: What you trust (establish the rules for how it will work, create the boundaries: I trust that doing this weekly at the same time over the course of a couple months and then a year can support me in having a recordable history of my accomplishments and someone else who knows these accomplishments who can remind me how awesome I am and support me where I am each week).

8. Physiological :: Commit and do it! Now you have or are on your way to having what you want in the physical world. YES!!

Having the trait of sensory sensitivity means that you can be a natural leader and that you can naturally get what you want when you let yourself follow your desires all the way to a physical reality that works for you. The physical outcome is the natural result of following your desire. So many of us get stuck spinning in analysis paralysis about our sensations and we never bring them to fruition. We expect that we will work like many others and we try to force ourselves into plans that we don’t really want or understand. Instead of that, use your sensation to bring it to a physical reality.

If you want to learn more about this and see some really helpful free videos, check out my Sensitive Leadership model at www.BeyondThriving.com.

Self-described as a highly sensitive person, Ane Axford of www.SensitiveandThriving.com is also high sensation seeking, introverted, a licensed mental health and relationship therapist who specializes in working with highly sensitive persons.

Ane has a Bachelor of Science degree in Family and Human Development and Psychology, a Master of Science degree in Marriage and Family Therapy, a Marriage and Family Therapy license (LMFT) in New York State, over 450 hours in clinical hypnotherapy training and a Clinical Hypnosis certification.

She has facilitated individual, relational, and group therapy for over 6 years as well as many workshops, training, coaching, consulting, and classes.

You can also connect with Ane on Facebook + Twitter

Business Overwhelm is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

Laura Roeder will be asking HootSuite founder Ryan Holmes:

• Can you outsource social media?
• Can you schedule in advance or does it have to be live?
• What trends is HootSuite seeing in effective social media campaigns?
• What is their secret for growing so fast, and how did they get their tool to “go viral”?

Wednesday, Feb 8 at 1 pm PST / 4 pm EST / 9 pm GST

Three Million In Three Years: The Insider Interview on How HootSuite Grew To Three Million Users in Three Years Flat is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

Are you participating with your friends, followers and likes on social media?
Okay, I hear the mumbling…”What do I share? Who cares if I am at the car-wash?”

Right. I get that a lot.

Try using these 10 talk worthy topics on social media (1-2 posts per day for 30 days) and I promise your perspective will be different…So will your business.

What to say on social media- 10 talk worthy topics

1. Things you treasure- Think about things that light your fire! It doesn’t matter how big or small , it seems people love these insider warm-fuzzies. So what is it for you? Mine are spiritual and personal growth, yummy foods, and funny things my kids say.

2. Things that inspire you- Where do you go to affirm your greatness? Art? Songs? Favorite author? Mine include the ocean, women who are living their passion and chocolate.

3. Tools you often use- Stop and consider what items are you using throughout your day. Ergonomic chair? Astronaut pen? Vitamixer? Tell people how they bring value into your life/business/family. My top tools- headset for calls, Dr. Bronner’s Magic Soap, ipod touch and pandora.com.

4. Bragging Rights- Share your accomplishments in your business. Did you help a client face her fear of asking for a raise? Tell people! Is your schedule booked with clients for the next 2 months? Brag about it! You get the idea, right?

5. Other peoples’ stuff- What e-newsletter do you always read? What blogs are you subscribed to? What events/products are your peers producing? What website offers great content for your community?

6. You couldn’t stop laughing because… Funny things (not at the expense of others of course!) are wonderful to share. Search on Youtube.com for a funny video or find a photo that cracks you up. Here is a great example: 

Click here to view the embedded video.

7. Ask questions- Get curious about your community. What are their thoughts about current affairs? What are they doing this weekend? How do they manage family and work life? What books are on their nightstands or Kindles? What cures a bad day? It doesn’t have to be about your work. Focus on getting to know who you are connected with on your social media profiles.

8. Witty musings- You know those strange and lovely things that happen to us in life? One morning I found a worm in my coffee and shared about it. These moments show your human side and give others a chance to connect on a common trait…being human.

9. Places or products- Where did you get your haircut? What is your favorite “I’m not cooking tonight” restaurant? Did your insurance agent go above and beyond? Did your cell phone company correct an error they made (what that could happen!)? Sharing your interactions with other businesses is a simple and lovely way to build community.

10. Promote your stuff!- Important to note this is #10 of 10 but it is still on the list. Earning a profit from your business is important, so share your goods too! Pull up those old blog posts from last year. Take quotes from your book. Tell people about your next event or you’re open for one more coaching client or your speaking on the local radio station as an expert in your field. Share about the services you offer in a balance with the other 9 items on this list.

The point is to nurture a connection with like-hearted people who will love being with you & your business just because of you! Remember to key into the emotions (human factor) of what you are sharing.

Adeah Wetzel brings her finely tuned sense of human behaviors, thoughts, and motivations into her true love affair with relationship marketing- the ultimate way to bring like-minded people from across the globe into your business.

Does marketing feel like flossing? You know it would be a good habit for your business but you keep forgetting to do it!  That’s why Adeah created The Reach Kit – a set-up and go system with hands-on support to habituate your marketing. Learn more at www.wholeheartedsocialmedia.com/ReachKit

What to Say on Social Media – 10 Talk Worthy Topics is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

Have you ever modeled something that worked for someone else, but then it didn’t work AT ALL for you? You were given a swipe file, promised results, got so excited and then it flopped?

Well, I did…and I ‘effed up big time.

It was the end of the year. I wanted to give my peeps a deal for the holidays, for my Living Wellness Kickstart program, and a bonus to my ICM private library. It was a great deal stuffed with value.

“Okay… so how did you eff up?”

Picture this: a friend had told me about a shiny, new info marketing promotion. 1-2-3-4 emails, say this, do that, tell them this and bingo! You help them out and get your cash.

You know the ones I am talking about. You worked so hard, and did everything they told you… Turns out, it’s just starting to look like another over-promising and under-performing gimmick. Lesson learned.

My followers aren’t so ‘techy’, and they feel totally grossed out if my voice is anything but authentic. They’ll hit that ‘unsubscribe’ button like it’s going out of style. And, in my haste, I ignored it. (First mistake.)

This is where I eff’d up. You’ve been there too, I know you have, and I want you to know that there’s no shame in failure — entrepreneurship has a massive learning curve. Knowing your business, who you’re talking to and how you’re talking to them is golden.

Yes, thank you. May I have another shiny new thing?

We loaded the emails and made the site changes… I was excited. My list had just increased after a couple of teleseminars, so I felt like I was on the right track.

Then the first email blast went. People jumped off my mailing list like it had burst into flames. There were only four sales…and to make it even better, I got a few hate emails.

Time to get radically honest.

Whoa! I had to step back and ask: “What would I have done if I’d gotten those emails from someone else?” I had most definitely brought the wrong vibe to my peeps… but I would find a way to fix it.

You know what I’m talking about here: that moment where you have to pick yourself up from a puddle of disappointment and stop beating yourself up.

Are you guilty of any of this? Can you relate? I see you nodding your head.

How you can save your list and not eff’ up:

1. Don’t just copy stuff to use for your list. Sit with it. Put yourself in their shoes. What are they expecting from you? Is this message in alignment with your brand, message and type of business? Be honest.

2. Own your missteps and be real about it with your peeps. Let them know what happened. Learn your lessons, experiment, and be willing to succeed by not losing yourself. Be honest with them. Get vulnerable. Fail fast, and let it be a failure instead of a mistake (as the brilliant Seth Godin says).

3. Let your contractors, VA’s and anyone who works with you have permission to tell you what they feel. Invite them in to share. Don’t assume they will just tell you. If they feel comfortable speaking up, this will help them stay 100% focused on your biz success.

Last tip and most important. Be willing to laugh it up, and be cynical about that next shiny new thing. By communicating with your list in your own voice, you’ll get loving fans that will feel closer to you when you bare your soul.

When I sent out my post ‘eff up email I went deep… I got a slew of emails in my inbox with such sweet notes and then I got some others who wanted to speak their truth. Best part is, I found a new commitment to my list, not wavering or comprising my soul. You can take a peek here into what your soul wants you to know, so you don’t get snagged by the shiny new things outside yourself.

Curious about the email I sent to my list after the debacle? You can read it right here:

Hey,

Today is a pretty emotional day for me. It’s the 20th
anniversary of my mother’s passing and we’re headed
to New Orleans for the weekend to get pampered.

Before I go, I REALized I need to get radically honest and
real with you or over the weekend I would not feel 100%.

From time to time I like to experiment and sometimes
I Eff’ Up and need you to call me on my Sh*t.

Deal?

Because I care what you think + feel if you EVER feel
that that an email, blog post or something I do it gross,
icky or makes you feel like WTF then let me know immediately.

Just hit reply, email me and pour your heart out!

Always know I am dedicated to give you the best I can that is
why I share my bare ass truth and ask you to do the same.

xxoo,

Hillary

Hillary Rubin, spiritual lifestyle design coach, entrepreneur, and wellness pioneer who coaches women around the world to shed fear and become undeniable in their life and business. Check out her newest program, Your Souls University, HERE. She has been featured on Fit TV, in The Los Angeles Times, The Independent, Yoga Journal and contributes to the Huffington Post and Origin magazine. Hillary is also writing her first book with the forward by Agape Founder Michael Bernard Beckwith.

Use Swipe Files At Your Own Risk: How you can save your list and not ‘eff up is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

If you’re like me, you would prefer your blog readers to visit your site each day and read your newest posts!  The challenge is that there are thousands (if not millions) of other bloggers that would love to earn your readers’ loyalty, too!  How can you compete for their attention?

By building reader loyalty!

Below are some best practices I personally employ on my site to help my readers know that I value them and to encourage returning to my site over and over again.

1.  Go to other blogs where your readers hang out!  Think about it – if you want loyal readers, why not go to them!  If you’re not sure what other blogs your readers follow, ask!  Whenever someone comments on a post or you receive an email, write back and say, “Do you have any other blogs that you recommend I check out?”  Then, start reading those blogs!  Make friends with those bloggers and begin commenting on posts.  Their readers will see your site in the comment and visit!  Also, that blogger may ask you to write a guest post which will also draw in new traffic!

2.  Make it a policy to write everyone back who posts a comment.  Now, obviously you can’t do this if your blog starts exploding with traffic, but until then, write a comment back to each reader thanking them for writing in their thoughts!  An even better strategy is to keep the conversation going by playing off their comment.

3.  Do a video thank-you.  These days webcams are cheap and easy to use.  Make a short video thanking your readers for their loyalty and ask them to tell a friend.  There is no shame in honesty and saying, “I’d really like to find more readers just like you, so please tell your friends about this site!”  Since they are already your fans, they will go and advocate for you!

If you employ just these three simple strategies, I promise your audience will feel more connected and will return over and over again to your blog.

.
Want a good laugh? Delfin Joaquin Paris III is a humor blogger and currently has the #1 spot on Google for “funny blogs”.
.

Best Practices for Building Reader Loyalty is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

Click here to view the embedded video.

Register now for this free webinar and leave with:

• The one factor that tells me within the first glance if your Twitter account will be successful
• A behind-the-scenes look at the timeline of exactly how I’ve grown my following to 18,000 on Twitter, 16,000 on Facebook, and 7,000 on Google+
• The dead-simple secret sauce for ensuring that your social media fans actually visit your website
• The essential mindset shift that’s necessary to start seeing results from social marketing

Your First 1,000 Fans: How To Get Started in Social Media Marketing

Your First 1,000 Fans: How to Get Started in Social Media Marketing is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

It’s exciting to see your product on the glossy pages of a magazine, and provides great brand exposure to new customers. Unfortunately, many entrepreneurs don’t know how to get featured. I used to be one of them, but I’ve learned how to get my products the press they deserve and you can too. Here’s my story:

When I started my inspirational t-shirt company, Tees For Change, I spent nearly $500 on an online service to write and distribute a press release. They said I’d reach “tens of thousands of journalists,” but no one called.

I thought my timing was off, so I tried again the next month. This time, I hired someone to write the release, and distributed it via a very popular PR service. It cost me another $500, I received only one response, from a journalist who wanted a free sample. I sent her a shirt that day – and never heard from her again, despite my follow-up calls and emails.

This probably sounds all too familiar to you. The problem isn’t your product – it’s that press releases just don’t work!

What I learned from my experience is that I was competing with thousands of other businesses for space in the inboxes of those tens of thousands of journalists. To earn their attention and interest, I tried something new.

I purchased a media list, and created my own list of journalists and editors who were working on holiday gift guides for their publications. By reading past issues of the magazines, I learned that each one approached their gift guides with an angle:

• gifts for teens
• green gifts
• gifts under $50
• gifts for moms
• last-minute gifts

To earn the attention of the editors and journalists on my list, I wrote a pitch about my t-shirts being “gifts that give back.” My pitch told a story about my shirts that stood out from the crowd and hooked the journalists I sent it to. Over 20 editors wrote back asking for photos, samples and more information on my shirts! While not all of them ended up featuring my shirts, I made over $20,000 in sales from mentions in holiday gift guides that year. Some of the magazines that didn’t use my shirts for their gift guides contacted me later to feature them in another issue and I received even more press.

The next year I did it again, and received even more buzz. Unlike my attempts at press releases, this time journalists were calling me. I realized this was a PR strategy I could employ all year round.

Press releases can be useful, but usually only after the media is interested in your story. Busy journalists are looking for stories to tell every day, and you can help them by offering specific story ideas. Launching your Spring clothing line doesn’t make for very interesting copy, but the story of how your product gives back to your community does. I planted a tree for each tee I sold, and the story of how many trees I planted was one the media loved to tell.

If you’re ready to stop wasting money on press releases and invest time in telling your product’s story, here’s how to get started today:

1. Make a list of 10-15 magazines/blogs/TV shows you want to see your product on this year.
2. Flip through each magazine (you can do this for free at Barnes and Noble), read each blog and watch each TV show and make a list of the topics they cover so you can target your pitch to their audience.
3. Find and download each magazine’s editorial calendar, which is usually found in the advertising section of the magazine’s website. Or Google search the magazine’s name + Editorial Calendar. Find upcoming issue themes that fit your product.
4. Make a list of the contact information for each editor you want to reach. You can often find their email addresses in the masthead of the magazine, on the website’s contact us page, in the editorial calendar, or by calling the magazine directly.
5. Write a story idea for each individual magazine. For example: Your sports product for women could be great in a women’s health magazine, or for the fitness issue of a magazine for moms, but each will need their own approach.
6. Email each of your contacts with your story idea, and don’t forget to follow up one week later, and again 2 weeks later if you haven’t heard back.

Remember that magazines work 4 – 6 months in advance of the issue release date, so you should pitch products for December gift guides in the summer. And don’t forget that the winter holidays aren’t the only time for gift guides! Many magazines feature guides for Mother’s Day, Father’s Day, grad gifts, Valentine’s Day and Earth Day.

By following the steps above you’ll be on your way to getting more press and better buzz than any press release can provide.

Andreea Ayers works with product-based entrepreneurs to help them grow their product line. She provides game-changing tips and strategies for wholesale, retail, publicity and marketing at www.AndreeaAyers.com and www.ProductMarketingBreakthrough.com.

Press releases don’t work, so try an approach that does is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

• Whether you should have your tweets be public or private.
• Who can see your tweets.
• What is a direct message, anyways?!

Click here to view the embedded video.

Read the Transcript ▼

How do you manage your Twitter tweets? Share your comments below!

Are My Tweets on Twitter Public or Private? is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

Guest post By Matt Smith

A marketing schedule is crucial for long-term success and consistent results. Put your optimal schedule down on paper then stick to it. A schedule makes you accountable and ensures you are getting enough content and exposure out there. I’m currently leveraging this exact schedule to promote my company BusinessPirate.com

Here are the core activities needed in the weekly marketing schedule:

1-2 emails per week

Email is the #1 medium for ALL online marketers. Use MailChimp or Aweber. The key here is to deliver real value to your email subscribers. Give them free stuff like ebooks or actionable videos. Then give your subscribers a discount off your app or service. Only after you have given your subscribers free and discounted stuff can you ask them to pay full price for your solution.

2 YouTube videos per week

Keep these videos less than 3 minutes. Use Google Keyword Tool to find topics that have potential to rank you on the first page of Goolge. Laura Roeder and others have indicated that traffic coming from YouTube converts 10 times better than random cold traffic. Make sure to create these videos on your YouTube Channel. The more likes, views, and video responses you can get the higher this video will rank on Google. For more info on YouTube videos scope out this video from Laura Roeder here.

One Guest Post or Interview per week

Guests blog posts help with exposure, credibility, and SEO. Write a great piece of content (like this) and pitch it to sites that utilize guest posters. You need to sell yourself and the content in order to get published. Including a short action video along with your guest post will increase the chances that you get published. A video interview is just as good as a guest blog post. Sites like Mixergy.com, TheRiseToTheTop , or IdeaMensch are money video interview candidates.

One give-away per week

Reach out to relevant blogs in your space and see if they would like to do a give-away contest with your app. If you are doing a SaaS product offer to give the blogger 5 One Year subscriptions. Make sure the contest includes both comments and tweets. An example of a contest I did from AppSumo can be seen here. Just copy this format.

2 Blog Posts on your site per week

Use the Google Keyword Tool research to determine blog topics to go after and attempt to rank for. Think about re-purposing content. Write about one of the topics you spoke about in your YouTube videos then include that video in your post. This way you enhance your blog post and don’t have to re-create the wheel. Use basic SEO principles in every blog post.

Tweet and Facebook everyday

Tweet and Facebook early and often. Use Hootsuite and Timely.is to automate your social network marketing. Mention and reach out to customers, friends, and experts on Twitter/Facebook. Twitter is awesome for customer service. Tweets shot out earlier in the day will have better performance and reach. At least 3 tweets and one Facebook update per day.

This schedule will help you in every aspect of your online marketing strategy but it is not perfect. Unbounce did an EPIC Free ebook focused on a 6-month Online Marketing schedule. You get it in exchange for a tweet here.

What did I miss? Please comment below and let me know!

Matt Smith is the co-founder of BusinesPirate.com. He was previously one of the BizDev guys at AppSumo and is currently getting his MBA from Thunderbird School of Global Management. His current venture, Business Pirate, helps educate sales and marketing pros through online video courses. When he is not playing on the computer, he likes to exercise and eat raw fish in sunny Scottsdale, Arizona.

Weekly Marketing Schedule for Warriors is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business

These changes are CRUCIAL to successful facebook marketing and we don’t want you to get left in the dark. That’s why we decided to hold a special webinar to get you up to date.

In this completely FREE one hour video, you’ll learn:

• All about the new “timeline” and how will it affect your business
• How to completely separate your business life from your personal life on Facebook (finally!)
• Why the new changes could actually have zero impact on your Facebook marketing
• The groundbreaking “off-page” way to market on Facebook
• The bottom line on pages versus profiles versus groups and where to send your prospects

You’ll also learn more about our in-depth program Zero to Facebook.

The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business